preview

Business Case Study: Balanced Scorecard

Satisfactory Essays

Balanced Scorecard In the early 1990s, balanced scorecard has been developed by Robert Kaplan and David Norton. According to Rouse (2016), balanced scorecard is a management system aimed at translating an organization’s strategic goals into a set of performance objectives which in turn are measured, monitored and changed if necessary to ensure that the organization’s objectives are met. In other words, the balanced scored card is a management system that helps organization to set, track and accomplish its business strategies and business goals. In order to achieve the organization’s business goals, the organization can use the balanced scorecard to align day to day work, prioritize projects, products and services and monitor or measure the …show more content…

The four crucial success factors on the Philips Electronics’ balanced scorecard are competence, customers, financial and processes. In order that focus employees on the few critical goals and business priorities, the balanced scorecard cascade down throughout the organization. Top management of Philips Electronics initially deployed the balanced scorecard by setting annual operational targets, which were brought down through organizational layers as goals for the divisions worldwide and aims at the business unit card. The goals can be distinctly linked to the business strategy as well as to all employees by deploying crucial success factors throughout the organization. The Philips Electronics balanced scorecard has three levels. The highest level is the strategy review card and followed by operations review card, third level is the business unit card. Besides, the balanced scorecard creates a communication system worldwide and promotes the sharing of best practices. Moreover, the balanced scorecard supports company cultural change to a learning organization by creating a common knowledge base. The use of balanced scorecard as a strategic tool represents an opportunity for an executive team to align their company to the strategic

Get Access