Business Plan

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Business content page 1.Company summary 01 2.Product and services 02 3.Market analysis summary 03-05 4.Management summary 06 5.Finantial plan 07-08 6.Executive summary 09 Summary : BIRDS FLY started their business in January 2015 as a partnership business .It is a tourism business formed by a group of friends. We have chosen the most attractive place of…show more content…
We realize the need to focus our marketing message and our service offerings. We need to develop our message, communicate it, and make good on it. The decision to establish strategic alliances with several hotels, lodges and travel agencies is aimed at tapping our target market effectively and efficiently. 3. Market Needs Though the tourism sector has undergone rapid growth over the last decade the vast majority entering this sector have rushed. Very few have focused on south and central Botswana. With this in mind we intend to exploit the untapped market in this area so as to provide our customers with a good service and realize our business objectives. We understand that our target markets need more than just being shown the areas of interest but also to be informed about their significance and origins. Hence we don't just intend to provide a service(s), but to provide one of unparalleled nature relative to the market. 4. Market Trends Of all the uncertainty surrounding this industry, one fact is certain: tourism is here to stay. The only question is how large the industry will become and whether it can sustain, if not exceed, its current growth rate. However large the market ultimately becomes, the company strongly believes that travel will be an important component of this market place. 5. Industry Analysis Potentially Botswana's richest natural resource, the tourism industry is becoming an

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