Business Plan for Event Photography Essay

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Address and Phone Number
Prepared: 4/30/01
Copy 1
Contact: Jesse Ward, Manager

►Ward's Event Photography◄

This business plan is the property of WEP and contains proprietary information. This document cannot be reproduced, copied, or otherwise shared without the written consent of WEP.


0.0 Table of Contents

0.0: Table of Contents

1.0: Executive Summary
2.0: Company Overview
Market Opportunity Explanation
Legal Form of the Business
Company Location
Growth and Financial Objectives
Manager Information
3.0: Market Analysis Summary Analysis of the Industry Target Market/Customer Profile
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Market opportunity explanation
The opportunity for a small start-up event photography service in this area is a good one. While there are several others in nearby towns, such as ARC Photos in Buena Vista and Avalos in Cañon City, WEP would be able to offer lower prices because it doesn't have the operating expenses the other companies do. Although there's no store front, that means there will be no building to rent or lease and maintain. Although there's no studio, that means there will be more capital available for travel to take pictures on location. Also, WEP will develop its own photos, thus saving time and money for developing; further reducing the price WEP will charge. There are several assumptions WEP makes to infer that the business will be successful:
1. More established companies with more operational costs will charge more than WEP.
2. There is a desire by consumers to have available to them lower-cost event photographers.
3. Value and quality, not establishment or name recognition, is the main factor in choosing an event photographer, thus making the low-cost WEP a prime choice.

2.0, continued 5.
Ward's Event Photography Business Plan

Company Overview, continued

Legal form of the business The company will be organized as a sole proprietorship, with Jesse Ward as the owner and manager of the company. Jesse Ward has filed Form DR0592 with the Colorado Department of Revenue and gained a D.B.A. certificate for the
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