United Airlines Pest Analysis

The American Marketing Association defines marketing as "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders". (2005) Simply put, marketing is the process by which businesses assess the needs and desires of consumers in order to provide products and/or services to meet those needs in the most efficient and cost effective manner. Truly effective marketers do market research in an effort to understand their target market and create marketing strategies based on the characterization of those in the target area.

Marketing- Infilling a market lead ethos thought out, researching on external opportunities to understand current and potential customers, developing the marketing plan and strategy. Managing budgets and market success.

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Illustrate the ability to develop and maintain a supportive relationship with the learner that promotes socialisation and integration in the workplace

United Airlines and Continental Airlines, two major airlines companies, agreed to a merger that would create the world’s largest airline. Such important deal has a lot of problems to be dealt with, from technical, for example how to put the companies databases together, to more fundamental, like how the company should be ruled.

Marketing Concept The marketing concept can be defined as the idea that an organization should strive to satisfy the needs of customers, while also trying to achieve the organization’s goals.1 The marketing concept is about matching a company 's capabilities with customer wants. This matching process takes place in what is called the marketing environment. Businesses have to take into account their competitors, as well as changes in the political, economic, social and technological environment. The before mentioned factors must be taken into account as an organization tries to match its capabilities with the needs and wants of its target customers. An organization that adopts the

Air transportation is, increasingly, becoming the preferred mode for the shipment of high-value, lightweight and perishable goods due to lower shipping costs and more frequent service. In the air cargo industry, UPS competes with many different carriers on a local, regional, national and international basis. Their primary competitors include the United States Postal Service (USPS), other national postal services, and various motor carriers, express companies, freight forwarders, and air couriers such as Federal Express (FedEx), DHL, Emirates SkyCargo, Korean Air Cargo, Cathay Pacific Cargo, and Lufthansa Cargo. Other areas of competition include the use of mail substitutes (e.g.,

When it comes to airline financial information there is much available. One of the companies with a very long and storied history of financial success has to be United Airlines. This is a company that has been around since 1926 and claims to be the oldest commercial airline in the United States. Any company that has been in existence for 89 years is obviously successful financially but has also weathered through some lean or troublesome times, and United is a gleaming example of this. For this report covering a company with such a long history it would be beneficial to focus in on a specific time in its history, therefore the last 15 years will be discussed.

The market environment consists of both the macro environment and the micro environment. On macro environment the firm need to follow it and they can’t to control it. It consist variety of external factors that is economic, social, political, legal and technological. In the macro environment the firm should analyze national political issues, culture and climate, key macroeconomic conditions, health and indicators (such as economic growth, inflation, unemployment, etc.), social trends/attitudes, and the nature of technology's impact on its society and the business processes within the society. The microenvironment refers to the internal environment of the company such as consumer/customer, Supplier, competitors, the media (public) and in

SWOT is an acronym that simply stands the strength, the weaknesses, the opportunities available and the threats that the company faces. Every business organization or entity always has its points of strength, its weaknesses in terms of how it conducts its businesses. Furthermore, there are always opportunities that are available to any company in addition to those factors or issues that the company faces which are threats to the success of the business. From the case of Harley Davidson, there are various strengths, weaknesses, opportunities and threats that the company faced throughout its operations.

SWOT analysis covers the strengths, weaknesses, opportunities & threats which a company is facing in its internal & external environment. Strengths & weaknesses fall under the internal environment of the company and opportunities & threats fall under the

Since 2001, NEXT has created the next day delivery service on most home shopping orders. Currently there are more than 2 million customers in the UK and over 70% of NEXT 's home shopping business is now transacted online (nextplc.co.uk, 2011). Additionally, in October 2007, Meadow Hall in Sheffield became one of the first concept stores NEXT had fitted out in the new style that is now commonplace throughout its UK outlets (careers.next.co.uk). These events highlight the firm’s consideration of its customers and ability to diversify the service to satisfy customers’ needs.

In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and

Marketing environment is in relation to the marketing organization, its internal environment, microenvironment, and macro-environment. In the macro- environment, we identified several forces at play – political, economic, sociocultural, technological and legal (commonly referred to as the PESTL model).

The financial statements are very useful to all this group of user. Explain each of them;