Business Report. Independent Coffee Shop Start Up . . .

1835 WordsApr 26, 20178 Pages
Business Report INDEPENDENT COFFEE SHOP START UP Executive Summary This report is to demonstrate a new concept for an independent coffee shop and to explain the research approach that has been taken in order to achieve this. A detailed requirement for this report will be as followed: • Planning – a detailed step by step plan will be demonstrated in order to complete the actions required for this report. • Development – Researching the aims and objectives as well as all the ethical and legal requirements. • Findings – to carry out and analyse the market trends within the industry. • Analysis – analyzing the findings in order to carry out recommendations for the development of the coffee shop. This report will be the…show more content…
Café culture is on the rice, showing £740 million was spent on just coffee alone in 2015 in the United Kingdom. (BCA) found that 80% of coffee consumers tend to visit a coffee shop weekly in comparison to 16% visiting on a daily basis. Coffee is growing in over 50 countries and (British Coffee Association) is now considered to be the second biggest export across the world. This trend of consumers visiting independent coffee shops is evident in every city’s high street. Birmingham high street has many different types of coffee shops, however in recent years, independent coffee shops has been on the rice. This is due to consumer’s perception changing over time, with many consumers preferring the ‘quirky image’ and ‘comfortable atmosphere’ in comparison to the ‘old mainstream’ coffee shops. A coffee shop is no longer a shop that sells only refreshments such as coffee and tea with cakes on the side. Though the (Definition) of a coffee shop is a ‘café serving coffee and light refreshments’, it is now seen as almost a small restaurant with a “Kitchen” to serve hot food and this can range from an all-day breakfast to sandwiches and or a desert parlour that can serve all types of deserts. More independent coffee shops have taken up the approach of appealing to their consumers in a more personal aesthetic than those of the mainstream coffee shops. It offers consumers a more personalised unique experience and with consumers more aware of new and improved

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