preview

Business Research Report Essay

Better Essays

Business Research Report

Expanding into Online Sales

Assessment Code: RWT1
Student Name: Michael Koons, Jr
Student ID: 000300718
Date: July 17, 2013
Mentor Name: Jennifer Lane

Table of Contents Executive Summary...………….……………………………………..……………….3
Introduction………………………………………………………………………...….3
Research Findings……………………………………………………….…………….3
Online Selling Advantage and Disadvantages.………………………………..3
Online Sales Impact.……………..……………………………………………4
Marketing with Trial and Error……………...………………………………..4
Recommendations………………………….………………………………………..,.5
Conclusion……………………………………………..……………………………..5
References……………………………………….…….……………………..6

Executive Summary
This …show more content…

As we find advantages to selling online there are also the disadvantages that we must scope out as well. When you make the leap to move your store online you find that you need to change your budget around to add some extra costs like servers, IT support, and a web designer (Centauria). This disadvantage will not cripple a company by any means but it is needed to take into account all the things that go into making your company visible on the web. Another disadvantage found is that all your products purchased online are going to need to get to your customers. These goods can be shipped to your customer or even shipped for pick up at your store but you need to take into account shipping costs and the price of your products (Deloitte).
Analysis: Advantages point
Online Sales Impact
Online sales can increase the profitability of the company, taking it from a local or national company to global in a shorter than normal time frame. Purchases from smartphones and tablets with an application on those devices could increase your sales and global recognition as well as just a simple web store. Jeremy Quicke (2012) stated “the clothing market has doubled if not tripled over the last five years since being online.” Facts like that prove that offering products online can help increase your potential for bigger and better things as a company.
There are names like E-Bay, Amazon, iTunes, Google Market and

Get Access