Business Strategy : Coca Cola

Decent Essays

Business strategy communicates the competitive nature of the business, from who they should serve, what needs should be met, and development of the organization’s core competencies (Parnell, 2014). Another aspect, the business strategy should focus on those opportunities that provide them with a long term competitive advantage (Bethel, 2016). However, the business strategy is not effective unless the organization has created a corporate level strategy to support it. Thus, the corporate level strategy formulates the industry, growth strategy, stability strategy, retrenchment strategy, and global corporate strategy (Parnell, 2014).

Muhtar Kent, Chairman of the Board and Chief Executive Officer, leads Coca-Cola with commitment to being a sustainable, profitable growth company (Coca-Cola, 2015). Further, the Coca-Cola Company is committed to good corporate governance, which promotes the long-term interests of shareowners, strengthens board and management accountability, and helps build public trust (Coca-Cola, 2015). Therefore, the board is elected by the shareowners to oversee their interest in the long-term health and the overall success of the business and its financial strength (Coca-Cola, 2015).
Coca-Cola’s mission is to refresh the world; to inspire moments of optimism and happiness; and to create value and make a difference (Coca-Cola, 2015). Further, their vision includes: being a great place to work; having a portfolio of products; creating a network of

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