Buying Behavior Customers who purchase products from Ali Cakes go through a buying process that consists of various stages. First, they recognize that they have an unfilled need. For Ali Cakes, this could be an engaged couple who needs a wedding cake, or parents who want to celebrate their child’s birthday with a themed cake. There are also those walk-in customers who realize they could use a sweet treat after a long day at work or stop in because they see the cake displays within the window and realize they too could use a tasty treat. It’s then Ali Cakes job to sell them the products and fulfill their needs. For couples interested in wedding cakes this results in Alison’s attention to detail and goal of putting the couples wants and needs first. The couples must book their date and then are allowed a consultation, in which they can test cake flavors and look at design options. Once they’ve finalized the details Alison creates and delivers the product. Throughout the process, Alison continuously puts the customer first and makes sure all of their functional and psychological needs are met. By offering exceptional customer services word of mouth marketing takes place and makes other couples aware of Ali Cakes and the services they provide. A major factor affecting the consumer decision making process for Ali Cakes is their store location. Since Ali Cakes is located in downtown Ames there are many bars, restaurants, and shops
Our company can adapt its product to provide a high level of satisfaction to all potential customers across Connecticut and deliver our product within 24-48 hours of receipt of order obtainable on-line or via phone. Peace of Cake can adapt to our customers’ dietary needs by providing a multitude of different organic ingredients creating flavored cakes, frostings, designs, colors and presentation styles all in a biodegradable, recycled decorative packaging that would make any event a “stand-out” extravaganza. Most important, as our company differentiation factor, Peace of Cake, offers a variety of both flowering and vegetable seeds to our customers who are interested in contributing to a greener, more nourished environment.
Wilson’s Bakery has a very limited impact on this café; however, as technology expands and progress through the years, the environmental aspect of this area are improved by our business website and other towns or cities world wide through online shopping.
Student name:WenJieGUO Student code:GEC000009P Unit code and name:VU21389 Design and review a project Task1 1.Make sweets cakes sell them. 2.Sweets strawberry cake 3.-buying the ingredients/materials -making the product -selling the product -doing advetisement 4.Next week 5. -buying the ingredients one day -making the product one day -selling the product one week
which lead to the decline in sales for isnack 2.0. The lack of connection with consumers
In the first place we have to see in general why people buy ice creams, and what value it has to them this type of product and then we have to analyze the different types of markets because the reasons will change accordingly with the type of (children or adults, for example) and product (premium or not, for example). So basically the answer to this question is that the reason why consumers buy an ice cream depend of some variable factors that I will try to explain here. Consumers just buy a product because of the value it has to them, because it satisfy a need they had and possibly they didn´t know. In the case of Ice creams, in general people buy the normal type of ice cream because of the flavor, the ice cream is competing with other
Buyer Behaviour Report: The consumer decision making process as it relates to a consumer who is replacing their laptop.
Availability of products outside the boundaries of the same product increases the tendency of customers to switch to alternatives. In bakery industry, there are many products that can be used to replace each other. Therefore, the cost is relatively high conversion of buyers in the industry. CreaCakes overcomes these threats by offering special delivery to the customer, where the customer does not find any other substitute for our products, there is no substitute for meeting other availability . As for our products, we offer vegetarian cakes, where there is zero firm in the area that offer similar products. Therefore, the total replacement products available on the market is
Wedding cakes have grown and developed from two main ethnical traditions. One of the traditions can be traced back to the Ancient Roman Empire. “Around 1900 years ago, the Romans began baking wheat and salt into small cakes to be eaten” (Clee-Cadman, Mary). One of the rituals
Couture Candy is a self-owned bakery and candy shop in Jackson, MS that dedicates its business in creating beautiful and delicious unique cakes, dessert bars and custom candy. Couture Candy has been appreciating and serving its objective market since 2009 with its pioneering notion of designing extreme wedding Cakes and making custom gifts out of imprinted candy covered fruit. We create our fruit arrangements mixing the idea of a fruit basket with development motivated by the floral industry. We aim to set a high standard in the wedding cake industry by providing intricate designs and gourmet
MSTT met with Nikki, BIlly, Ercia, and Shawron for a session. MSTT pulled out the family desired outcomes and reviewed with them if they felt all their desired outcomes have been met. Nikki explained she is very happy with the outcome from MSTT services. Nikki explained Billy physical aggression have been reduced and he no longer breaks things or kick in doors within the home. Nikki stated the verbal aggression has reduced BIlly no longer call her names but he does raise his voice at times and once corrected he is able to calm down. Nikki is also happy with the home school link which has helped out a lot. Billy explained he feels he can control his anger better now and he liked working with MSTT.
The elements and principles in this piece function by colour used to emphasis icing design. The light background really allows the variety of cakes to be viewed easily.
One thing we should think about when we need a cake; is the amount of time we have to get it where it needs to be. When someone buys a cake they have two choices when it comes to time. They can pick
The performance of Asma Cake House rose rapidly after their products was advertise in social media that was made by past researcher and slowly gain its momentum from there where their sales is steadily increase year by year. Based from the interview session, Mr Abu stated that usually during festive seasons such as Hari Raya, the cakes sales are usually increase. However, due to high demand from the customer during the festive season, the shop is usually become chaotic and some customer did stole the cakes. If the case of theft is getting frequent, this shop could incur loss and in the long term, it could affect the market performance as a whole. The company can allocate some budget on security purpose such as hire more workers to monitor the shop especially during festive season. The second recommendation is by change their customer service that is by using a request form. By this method, the customer’s service can be improved. Instead of the customer take the cake by themselves, they can ask the worker to pick up the cake that they wanted. Beside reducing theft cases, this also can ensures the functionality of the machinery such as cellar where all the cakes
Thinking in this product makes me want to have some of it. The first impression people might have when they see this dessert is that it might be an expensive and luxurious product because of its embellished packaging. It can be identified by the cute design of the box due to the fact that on the left of the box there is a sumptuous ribbon that its background color is a combination between dark cinnamon and lightly caramel, furthermore, the ribbon has the brand´s name sketched all around it. The theme color of the whole box is pearly white what makes the letters of the brand, written on the top of the box, stand out in a bright gold. Moreover, bellow the ribbon there is a little description in French about the glamorous product and next to it a small window made of transparent plastic where the small pieces of the product are shown to the public. The most interesting thing comes after its purchase. I start feeling the anxiety when it is time to open this fancy box because as
Consumer behavior is the behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of, products and services. The study of consumer behavior as a separate marketing discipline all started when marketers realized that consumers did not always react as marketing theory suggested they would. Many consumers rebel at using the identical products that everyone else used, instead they prefer differentiated products that they feel reflect their own special needs, personality and lifestyles.