In this memo, the owner of the Juniper Café; concludes that cutting hours is the “best strategy for us to save money and remain in business without having to eliminate jobs.” While the café ’s employees are undoubtedly grateful for the intent of the memo, they may see that its logic is flawed. First, the memo does not provide enough supporting evidence to prove that the money saved by cutting hours would exceed the money lost by losing early-morning and weekend clients. Second, the owner does not seem to evaluate other options that would either cut back on overhead or change the café’s operation to bring in more revenue.
First, the owner relies on an unproven assumption about the cause of the overhead. He concludes, without justifying, that being open too many hours is causing too much overhead expense. There may be other causes, however, such as waste in other areas of management. While it is true that reducing café hours would save money spent on utilities, employee wages, and other…show more content… There are several unstated assumptions upon which the argument turns, principally the assertion that simply being open for a certain number of hours is causing crippling overhead expenses. The owner’s argument would profit enormously from further research, which may affect the hours he chooses to cut. Customer polling could show that few people eat or want coffee in that part of town between 2 p.m. and 5 p.m., and the café could be closed between lunch and dinner, adding flex hours or overlapping shifts for the staff. The memo lacks outlining what other restaurant services are available in the area and how or if they affect the 6 a.m. to 8 a.m. block and weekend hours. Once the marketing research and brainstorming is complete, the owner of the Juniper Café will make a better informed choice for his café’s operating