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Calculating Cmc's Competitive Position Using Weighted Competitive Strength Assessment

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In calculating CMC’s competitive position using weighted competitive strength assessment, over half the weight was given to reputation, curriculum and the skill level of the staff. Further, technological presence was included as many families looking for quality childcare are doing their initial research online, therefore having a strong e-presence is essential to having a competitive edge in today’s market. The final key factors in competitive strength include the center location and the facility. To ensure fair comparison the selection process for rivals included only accredited Montessori preschools, as such the curriculum is quite similar and after conducting research found the four schools to have equal (high) quality curriculum. All four schools are well established, though online reviews are prominent in many service industries, there was a decided lack of reviews online for CMC and their rivals. However, each school publishes testimonials on websites, Facebook pages or printed brochures from their current and former customers. Strategic Issues While CMC enjoys full or near full capacity, there is room for improvement. In comparison with their rivals, a potential weakness in their competitive edge is the skill level of their staff. Though CMC has first-aid certified employees with background checks, Henry reported the almost universal lack of basic life skills of the hiring pool is a challenge. Training staff is time consuming and can be costly: To become a

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