1 Destination Overview
Canada, a premier four- season tourism destination (Canadian Tourism Commission, 2013), offers incredible tourism experiences, therefore, Canada becomes one of the top ten countries in the world in respect of tourist arrivals, tourist spenders and tourist receipts (Jayawardena, 2003) Travel deficits grew in Canada yearly from $ 2 billion in 2001 to $17.8 billion in 2012 (see Table1); however, it results in decline to $1.4 billion in 2010 due to Winter Olympic (Deloitte, 2013).
Table 1: Canadian Travel Deficit 2001-2012 Source: Statistics Canada, Deloitte “Passport to Growth”
1.1. Role of Tourism in Canada’s Economy
Tourism industry ranging from small and medium enterprises in a single location to large businesses, major economic driver (CTC, 2014), contributes Canada in terms of Gross Domestic Product (GDP) and Employment (WTTC, 2015). In 2013, it creates over 618,000 employment opportunities and over 170,000 tourism businesses generating $84 billion in tourism revenue as well as $33billion to GDP. Therefore, tourism is seen as Canada’s No 1 service export sector (CTC, 2014).
1.2. Tourists’ Arrivals to Canada
In 2013, international overnight travellers from the United States (US) and other markets reached 16.6 million in Canada (see Table 2), which grew 2% over 2012 according to increase in visitation from Asia. There is 2.9% growth reaching 2.56 million travellers from Canadian Tourism Commission (CTC) ‘s ten leisure tourism markets and emerging
Tourism has become a commercial business, which has obvious benefits to the said economy, the environment and society. Often, the positive economic impacts persuade governments, companies and individuals to get involved with the development of tourism. Tourism creates jobs, both
Canada has an extremley large geography which plays a tremendous role on many factors that affect Canadians. These factors both help and hinder Canada economically, socially and politically. The geography of Canada has also caused regions to form. For the most part, these regions exist due to physical that are present in Canada's landscape. Canada's geography has also had a large impact on the influences that affect settlers. Canada's relatively low popuation in comparison to the large land mass make Canada a place where people who desire to settle in high population, urban areas or large, isolated, and low-trafficked areas. The high population of people near the Canadian-American border is also a unique feature of Canada, due to the
Despite the sharply negative shocks, Australian tourism continues to deliver its services where we have witnessed an increase in tourism expenditures of 5% from 2010 and recently FLT had enjoyed a remarkable growth to become a
Every year, the country of Canada receives over 16 million international visitors, and more than 7.5 million of those tourists visit Ontario, Canada, the country’s most dominant province. Many people hope to travel to Ontario to explore its wonderful attractions. Recently, I went to Ontario, Canada, and was lucky enough to tour Ontario and view its gorgeous sights. While traveling, I realized that Ontario can be enjoyable for anyone of any demographic. Every travel enthusiast should get the chance to take a vacation in Ontario because of how distinct this destination is from other vacation spots.
The growth of Canada’s economy started from World War. The mining and service sectors led to the development of an affluent society. Services in Canada account for 68.5% of the Gross Domestic Profit, and industryaccounts for 29%. Tourism and financial services is among Canada’s most important industries between the service sectors. In addition, manufacturing is Canada’s most important economic activity. The leading products in Canada are transportation equipment, chemicals, processed and unprocessed minerals, processed foods, wood and paper products, fish, petroleum, natural gas, electrical and electronic products, printed materials, machinery, and clothing. These industries are centered in Ontario, Quebec, and to a lesser extent, British Columbia
Visitors from these countries predicted to have more than double in the coming years as well as double of their spending in travel. This is a good opportunity for Australia tourism industry to enter into the five market in order to boost the tourism in Australia. People in five of these countries are going up to middle class with the rising of spending which the growth of travel out of their countries can be foreseen. So, we will need to find out and know the demographic, psychographic, economic condition, political and environmental of these countries, as they are all different. Through the partnership of Tourism Australia and UNWTO, they hope that the related sectors are able to understand more about the five-targeted countries in Asia and gain competitive advantage through the report that has been
(2015, Feb 11). 2015 OPERATING BUDGET BRIEFING NOTE Tourism Toronto - Destination Marketing Program. Retrieved from City of Toronto Economic Development and Culture: https://www1.toronto.ca/City%20Of%20Toronto/Strategic%20Communications/City%20Budget/2015/PDFs/Briefing%20Notes/BN36%20OP%20EDC%20BU%204.4.17BN%20Hotel%20Tax%20Feb%2012%202015%20final_3FIN.pdf
Canadians have become accustomed to great travel deals in the United States but those deals are no longer worth it with the low CAD, so instead of traveling south, Canadians are traveling locally at an increased rate. Canadians are getting the most out of their dollar by travelling across Canada, and Americans are getting the most out of the low CAD as well. The current exchange rate is $1.00 USD = $1.30 CAD so Canadians traveling south essentially pay 30% more for everything in the states. The Canadian hospitality industry is reaping the benefits of the low CAD, especially in western Canada, with the added business from locals and Americans seeking a deal. The Squamish Adventure Club, a British Columbian tourism hub for information and other attractions, has seen a 68% increase in American visitors over the first 6 months of 2016. There has also been an increase in Canadian tourists who don’t want to pay the automatic 30% mark-up across the border; the number of Canadians has almost doubled in the first half of 2016. The above average number of American tourists and local Canadians is expected to continue to rise throughout the peak tourism season and until the loonie rebounds and gains
Over the last 60 years, tourism has benefited from continuous growth and diversification, becoming one of the largest as well as the fastest growing world’s economic sectors. Tourism becomes one of the major categories of global trade in services. Nowadays, 7% of global goods and services exports are contributed by international tourism, and for the last four years, it has grown faster than the general global trade.[ Exports from international tourism rise 4% in 2015, (2016, May 6). Retrieved from http://media.unwto.org/press-release/2016-05-03/exports-international-tourism-rise-4-2015]
Tourism is an endeavour sought by an individual or a party of individuals, which leads to a movement from one place to another with the idealism of a specific task, to visit a place or several places with the primary purpose of achieving entertainment and increasing knowledge of countries, cultures, and their history. The expression ‘largest industry in the world’ is universally used with mention to tourism, ensuring its recognition as the largest generator of wealth (over 11.7% of the global gross domestic product) and employment (7% of the world’s jobs); this shows that tourism is indeed an important industry that depends on culture and legacy.(Budeanu, 2002) Vancouver is feasibly one of the most prevalent tourist destinations in Canada
Also, DCMS built on Our Promise for 2012, in which the fifth promise was to demonstrate the UK is a creative, inclusive and welcoming place to live in, visit and for business. To achieve this promise, DCMS stated the plan that make the most of the long-term tourism benefits that the Games will bring nationwide (Our promise for 2012, 2015). As the nature of international tourism is exported service and goods, which has a significant proportion of economic outcome in tourism industry, this paper is aimed to analyse the impact of 2012 London Olympic Games on the inbound tourism in London and the UK. The impacts of the 2012 London Olympic Games on inbound tourism can cover a wide range of aspects, including service improvement, infrastructure improvement, star-hotel increase, tourist flows and so on; nevertheless, this paper will only focus on two aspects: overseas visitor arrivals and spending and destination image improvement.
Tourism plays a vital role in economic development in most countries around the world. The industry has not only direct economic impact, but also significant indirect and influential impacts. There is agreement among experts that the travel and tourism sector is the fastest growing of global economy. According to the latest UNWTO World Tourism Barometer, international tourism receipts surpass US$ 1 trillion in 2011, growing about 3.8%up from 2010 (WTO, 2012).
Hendery, J (2013) Attracting & Retaining Tourism Talent: Changing Demographics Impact Labour Supply and Demand. Pp. n.d. Data retrieved from http://attraction.ttracanada.ca/attracting-retaining-tourism-talent-changing-demographics-impact-labour-supply-and-demand/#.UnURw1dg-Pq
Another aspect of impact of tourism on a country’s economy is that it facilitates the expansion of the market of goods and services. Foreigners come to a country willing to spend money on different goods and services, thus increasing the amounts of sales. This is a great chance for producers and service providers to receive larger profits. This concerns not only hoteliers, tour operators, and souvenir shops owners. Public transportation, retail stores of different kind, restaurants, and cafes benefit from international tourism. Obviously, if these industries are in demand, businesses will be expanding. On the one hand, it means that more money is paid to the budget. On the other hand, profits generated by the owners are spent inside the country, affecting almost all the fields of the
The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized. The tourism industry is now one of the largest sectors earning foreign exchange. In the face of many benefits, many countries have started assigning due weight age to the tourism industry in their national development agenda. Tourism is an industry that operates on a massively broad scale: it embraces activities ranging from the smallest sea-side hotel; to air-lines, multi-national hotel chains and major international tour operators. Originally, non-traditional industries such as tourism emerged as a solution to strike a balance between ecology and industry