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Canada, A Premier Four- Season Tourism Destination

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1 Destination Overview

Canada, a premier four- season tourism destination (Canadian Tourism Commission, 2013), offers incredible tourism experiences, therefore, Canada becomes one of the top ten countries in the world in respect of tourist arrivals, tourist spenders and tourist receipts (Jayawardena, 2003) Travel deficits grew in Canada yearly from $ 2 billion in 2001 to $17.8 billion in 2012 (see Table1); however, it results in decline to $1.4 billion in 2010 due to Winter Olympic (Deloitte, 2013).
Table 1: Canadian Travel Deficit 2001-2012 Source: Statistics Canada, Deloitte “Passport to Growth”
1.1. Role of Tourism in Canada’s Economy

Tourism industry ranging from small and medium enterprises in a single location to large businesses, major economic driver (CTC, 2014), contributes Canada in terms of Gross Domestic Product (GDP) and Employment (WTTC, 2015). In 2013, it creates over 618,000 employment opportunities and over 170,000 tourism businesses generating $84 billion in tourism revenue as well as $33billion to GDP. Therefore, tourism is seen as Canada’s No 1 service export sector (CTC, 2014).
1.2. Tourists’ Arrivals to Canada

In 2013, international overnight travellers from the United States (US) and other markets reached 16.6 million in Canada (see Table 2), which grew 2% over 2012 according to increase in visitation from Asia. There is 2.9% growth reaching 2.56 million travellers from Canadian Tourism Commission (CTC) ‘s ten leisure tourism markets and emerging

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