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Car Advertisement Essay

Decent Essays

Car Advertisement

The aim of this piece of coursework is to work in groups to produce a car advertisement, which breaks traditional representation.

I watched and deconstructed an advertisement for a SAAB car. I thought about stereotyping. I then produced a;

· Storyline

· Storyboard

· Evaluation

for my groups advertisement.

The SAAB advertisement is trying to sell the car to me.

It implies that the car is a more powerful form of transport as a jet engine.

SAAB Make Jets.

In the following section I will be showing how my group and me deconstructed a SAAB advertisement.

Deconstructing the Advertisement - ================================== …show more content…

Traditionally Men are supposed to have big, loud and sporty looking cars with a big engine.

Traditionally Woman are supposed to have a small, smooth running and enough space in the trunk to hold the weekly shopping.

The car I will be advertising will be called the "Magnifico". I need a slogan for the car and because of the cars name I and the rest group have chosen:

"If David Beckham was a car…(picture of Magnifico)

Magnifico, a star in its own class." (Black screen with company logo)

I am now going to write my storyline for the Magnifico advertisement.

There is a soldier on an assault course wearing green camouflage combats and a beret. There are close up and fast moving shots showing different parts of the soldiers body whilst switching between that and shots of different parts of the car. The soldier then gets to the end of the assault course and fly's down a zip line at a very fast speed and lands next to the car. The soldier climbs into the car and wheel spins away at a high speed. Eventually, the car pulls up at a supermarket and hand brake turns into a parking space. A man then approaches the car with a trolley full of shopping and two children. The soldier then removes the beret and reveals her long blond hair.

This obviously means that the soldier is in fact a woman who has went to pick

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