Carman's Gourmet Advertising Campaigns

This is a magazine advertisement critique for ACUVUE 1 Day Moist contact lenses advertisement. The critique will based on whether this advertisement has all the important elements such as headline, copy, visual, typefaces, sizes, colours, signatures, and etcetera. Besides, this is to check the level of persuasiveness of this ad, whether it can call people to action, to buy the product immediately. Next, we want to see how effective the visual works with the copy and headline to assist each other in order to create people’s interest towards finding more about ACUVUE 1 Day Moist contact lenses. We want to analyse whether the message that this ad is trying to deliver is received by the customers.

For this essay I chose to investigate rhetorical means of dog food advertisements. During this investigation I will point out what it is exactly that advertisers are using in order to sell their product. I chose a Blue Bufflo ad, a Pedigree ad, a vintage Ken-L-Ration ad, and another shorter Pedigree ad.

     This ad is laid out in such a way that your eye follows the script right down the page. If you first look at the ad you are immediately drawn to the picture of the bottle of Hennessy. The backdrop of the ad is all cool colors such as navy blue, Carolina blue and white, but the bottle of Hennessey on the other hand stands out due to the fact that it is a warm dark orange

Food advertisement can be a reason to the obesity rate rising. A television commercial for York Peppermint Patty is a TV ad, that models food porn. The ad. features a very hot actress, by featuring an attractive young pale woman tearing open a York Peppermint Patty, breaking the patty into pieces - biting into it, and adoring the pleasure of the patty. The commercial production shows many close ups of the actress lustfully taking the first bite, as she slowly opens her mouth and licks her lips/sucks her fingers in satisfaction. A female’s voice coos in the background in a way that sounds dirty and sluty:

This company is emphasising how their product is an authentic Asian dish and the yellow and red brand colours they incorporate in their logo is used to highlight their authentic background. Another range of competitors would include 2-minute noodle companies such as ‘Maggi’, ‘Indomie Mi Goreng’, ‘Nissin 's Demae Ramen’, and ‘Nong Shim 's Shin Ramyun’. Although Lee’s Chilled Meals produces a slightly different product, companies like Maggi are well established within the ready-to-eat noodle market and have an established consumer base. An online survey was created and distributed to 693 people (347 males and 346 females) between 18-25 across Sydney. Numerous key insights were identified as a result of this research, one of the most important was when creating an advertisement image of the product to not simply show a bowl of noodles on a table in front of any empty seat. Through the use of multiple place settings and another bowl of noodles and by showing two people consuming the product, this can evoke the idea in the mind of the consumer that the product is one to be shared and enjoyed with other people, hence creating a positive experience. The use of the ‘visual depiction effect’ to subtly manipulate the positioning of utensils and cutlery to match that of the viewers dominant hand provokes mental stimulation and generates mental association towards the use of the product. Elder and Krishna concluded from a study

Wilson & Co. Ideal dog food originated from 1954, the ad itself was found in “The American Home” Magazine. Finding current information for Wilson & Co. was challenging, since Wilson & Co. were taken over by Jim Ling of the Ling-Temco-Vought (LTV) conglomerate around the 1970s. Fortunately, the company was a well-known meatpacking/slaughtering industry for dog foods during its reign. The advertisement made by Wilson & Co. could be discredited, by identifying the rhetorical strategies created from the advertisers. This is the nature of marketing and advertisement, by playfully rearranging words to create a force of attraction to targeted customers. This essay is going to identify fallacies used in Ideal Dog Food ad to demonstrate that using

The colors used in the ad are mostly whites, grays, blacks, yellow, and a slight blue tinting. The colors contribute to the overall cold mountainous feeling of the ad. The blue shading makes it easier to perceive the cold environment exhibited in the ad. The whites are mostly used in the area of the mouth that would be the tongue, while the blacks and dark grays are used toward the back where the throat would be. The yellow represents the last remaining warmth of the mouth being extinguished by the intense coolness of the

The business, “Built With Chocolate Milk” is a food and beverage company that is informing athletes with the knowledge of drinking chocolate milk after their workouts. The company is sponsoring athlete Mirinda Carfrae in their promotion for the reason being that she refuels with chocolate milk after she completes a workout. The advertisement was featured in the magazine “Bicycling” due to the athletic nature of the drink and magazine. The company’s focus is educating their customers by briefly explaining on the advertisement the benefits of consuming chocolate milk after a workout. Also, in the “Built With Chocolate Milk” advertisement, the producer uses different font sizes to highlight important information, a unique color perspective as well as the athlete Mirinda Carfrae to sell the product.

The advertisement appeals mostly to women than men since the particular item shown in the image is a bright white purse being held by a malnourished woman. This visual represents the difference between a “want” and an urgent need. Its main purpose is to make women think twice about buying a purse that they may not need or donating only five dollars a week to someone who needs to be fed in order to be able to survive and in some cases feed their children, for example the woman in the picture whose name is Elisabeth Leonkokwea, she has four children she must feed. The advertisement’s image has a small amount of writing. By doing so, the rhetorical device

In terms of Form, the ad draws attention to the eye using color techniques, texture, space, volume, and composition. The low levels of saturation help to turn the focus away from the detail in the surroundings back to the centerpiece: the polar bear. The vibrant red of the toolbox and green jumpsuit

This advertisement focuses on an older man, and a small child who is learning to walk. The two of them are in an attractive summer outdoor setting, presumably on a warm day. The bright green leaves on the trees in the background help to add a sense of desire to be outdoors on such a day, especially if Canada is home. The colours and bright lighting help translate signifiers of hope and future in life’s many gifts that nature has to offer. The image is very clear and crisp, hiding nothing from the eye; providing total transparency to the viewer. The railing, column and roof covering creates white space, which helps the reader focus on the two characters, and also amplifies the linguistic message in the top right corner. The man, who appears to be the grandfather of the small child, is featured embracing her fingers, symbolizing love, trust, and support. The child’s gentle grasp

Woolworths has capitalized on the idea of becoming ‘the fresh food people’. They have implemented various different ways to approach the customers by informing them of healthy food choices, as well as fresh food facts. They have created a website that informs them of how and where their produces are made. They create commercials of ‘Fresh Market Update’, which summarizes which fruits and vegetables are in season. Their magazines, the Fresh magazine and Australian Good Taste, are a monthly magazine that shows healthy recipes to recreate. This marketing push on their slogan reassures the customers that their choice in retailer to buy from is the healthiest choice.

Nowadays, women prefer low-calorie drinks. Women have become very concerned about weight problems, and Voli Vodka Company could not ignore it. Firstly, in the foreground we can see a grey bottle of Voli Vodka. A little behind, there are glasses with cocktails which were made from vodka. The background presents a woman who is a famous American singer Fergie. Also, we can find a repetition; on the bottle of a product the word “Voli” is repeated several times. Another technique, which is used in the picture is a text-based. The slogan “LOW CALORIE IS HERE” is the crucial thing that focuses our attention on the advertisement. This sentence is presented in a medium size and yellow color on the right side of a bottle and at the top of the picture.

In the Stouffer’s advertisement, there is a happy family eating dinner at a table with one another and a focus on the daughter which is dressed in dancing attire The Stouffer’s advertisement uses family ties to reinforce the argument. Family ties have been a prominent symbol in advertising and it is used in many marketing campaigns to increase profits. The text in the image suggests that eating dinner with your family creates meaningful experiences. The use of family ties, specific colors, and the message about meaningful experiences in the image persuades parents to buy the product to encourage more family bonding.

The advert “Hostesses unafraid” published in the TIME magazine, is filled with figurative language. The advert about Campbell’s Tomato Soup persuades the customers throughout the advert to make a purchase of it. It uses a hostess to get its message across and has pictures of the soup to further clarify to the readers the product Campbell is selling.