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Ginger: Smart BasicsTM
Dr Mukta Kamplikar1
Roots Corporation Limited develops and operates a fast-expanding chain of economy hotels across India under the “Ginger” brand. There is currently a lack of competition in the branded economy hotels segment and Ginger is the only branded economy hotel chain in India. The Ginger hotels are built around a concept that provides facilities to meet the key needs of today’s traveler, at affordable rates. Ginger faces challenges in different aspects of its business as it aims to deliver consistently, quality service to the customer and manage customer expectations.
COMPANY BACKGROUND
Exhibit 1: The proportion of hotel segments across Indian cities.
Jaipur Cochin Goa Pune Hyderabad
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Choice 10 hotels by 2010; first hotels Hotels with to be in Tirupati and Vizag Gupta Group Air Asia, Malaysia Lemon Tree partnered by Warburg Pincus First hotel to be in Goa 10 hotels by 2010
While growth is expected in the upscale hotels, the growth in the economy segment is still minimal. While several chains, both domestic and international, have announced plans for development of hotels in this segment, visible action on the ground is limited. Economy hotel chains in India mainly target value-conscious domestic business and leisure travelers who demand convenient lodging, a consistent product and high-quality services. According to a study conducted by Ginger, currently, 37 percent of economy hotel guests are individual business travelers, 23 percent are contract corporate customers and 20 percent are individual leisure travelers. Economy hotel chains aim to satisfy customers’ basic accommodation needs with affordable pricing, a comfortable lodging
The company 's vision is to become the world 's benchmark not just in the hotel industry but in the global business field. With our desire to exceed expectations, and our
Nations Hotel Corporation is one of the reputed USA based hotel company, with an international presence in 15 countries worldwide. Hospitality industries are quiet competitive in nature and today’s success rule of hospitality includes knowledge, customer satisfaction and operational efficiency which provides pleasure of stay and departure to their guests. Any addition or subtraction in these components can increase or decrease the rating of any organization. Nations Hotel with 98% brand awareness and 72% as customer satisfaction ratio were still far from the race of preferred choice amongst the customers. Hence there, arose a need to
Premier Inn is the name of a British Budget Hotel chain running the largest hotel brand in the United Kingdom. Hotel chain is running 690 hotels with more than 50,000 rooms built in different countries. The hotel chain listed in London Stock Exchange in 1987 with brand name of “Whitebread” and started trading of its services under the chain of “Travel Inn” in order to compete with travellodges. Business operation of Premier Inn is not only limited to city centers but also covering suburbs and airports locations Hotel chain is following the expansion and acquisition policies since the time of its inception and acquired hotel chain named as Premier Lodge in 2004 (Whitebread, 2013). This acquisition increased the number of hotels and the profit as well. Premier Lodge was running with 141 hotels and contributed 70% of the total profit of “Whitebread”. Target market of the hotel chain is not only the leisure visitors and families but also the world business class seeking countless business and travel facilities. Award winning business services, comfortable sleep on king size beds and delicious breakfast are further adding value for the hotel chain while elevating the status of Premier Inn to be the first choice of families and business class to take their stay decisions at Premier Inn. The ambitious and high paced profitable progress of the Hotel chain is opening new ways of expansion and development. The hotel chain is therefore, planning to increase around 45% i.e. 75,000 rooms
In this new era, it is difficult to continuous survive in the hotel industry, the numbers of the hotel organizations increased dramatically to cover the huge flows of tourists. It means that the more the hotel organizations develop, the more the competitors surrounded. Hotel which had good image and able to provide high quality service will attract the attention of tourists, because tourists will tend to make comparison between hotels which able to give them the most valuable rate of services with reasonable price. Based on this statement, hotelier will make the improvement in terms of marketing, resources and financial to increase their strength in hotel industry.
This report was commissioned to examine ways that Best Western hotels can remain the market leader. Latest company results are good, demonstrating an average RevPar index of 110 (1) over the last four years however the competitors are not standing still. Day‘s Inn offer free breakfast and new competitors like Premier Inns are expanding globally. GLO and VIB are helping expanding the brand but more must be done to convince the public that Best Western is not merely a budget hotel chain. In addition newcomers like Airbnb are on average 21.2% less than the daily rate of a hotel in 2015 (2).
Our project is based on the hotel industry, which is divided into eight strategic groups in India. These contain ‘five-star deluxe’, ‘five-star’, ‘four-star’, ‘three-star’, ‘two-star’, ‘one-star’, ‘heritage’ and ‘to be classified’ (Appendix Table 1). The major competition is in the ‘two-star’ and ‘three-star’ hotel market. This is one of the reasons why we are looking to position ourselves in the ‘five-star’ and ‘five-star deluxe’ market. Our competition is comprised of hotel chains such as Indian Hotels Company Limited (The Taj Group), EIH Limited (The Oberoi Group), ITC Hotels Limited (The ITC Welcome Group) and public sector chains including Indian Tourism Development Corporation (ITDC) and Hotel Corporation of India (HCI) (A Report on Indian Tourism and Hotel Industry). Privately owned hotel chains pose the greatest
The numbers don´t lie, the luxury hotels industry is growing fast. But, are they positioning themselves correctly in the consumer’s head? Are they targeting the right client segment? And what are the triggers they use to attract their consumers?
The Rosewood Hotels & Resorts is a private hotel management company founded in Dallas, Texas by Caroline Rose Hunt Trust Estate in 1979. The company had been adopting an individual branding positioning strategy, for which it managed a collection of hotels across continents under individual property names. This positioning strategy had helped differentiate Rosewood from corporate chain-like competitors in the same industry. Prior to 2003, Rosewoods focused mainly on acquiring and renovating properties, building 12 unique and distinctive hotels globally. This strategy proved successful, despite the fact that the John Scott, the company’s CEO and Robert Boulogne, the COO were concerned that the company was missing out the opportunity for potential growth in brand recognition. However, after 25 years of operation, in the year of 2004, the company encountered some business challenges that became barriers in raising brand awareness and customer retentions.
IHG keeps improving its brands by giving the best experience for the guest and meeting each of their needs. The Vision of the Intercontinental Hotels Group Company is to become “Great”. The way they can convert themselves one of the world’s great companies is by having great brands, delivered by great people who share great values with great ways of working. The vision is made in order to achieve love of the
Many factors like globalization, technological change, Migration, Hospitality industry has been changed in terms of the size, structure and scope, especially Hotel and Restaurants. Amsterdam is one of the most popular destinations for Hospitality Industry in which many Indian and Nepalese Hotel and restaurants are offering products and services since many years. However, it is most important to know their status, and they should be facing many problems while operating business since this research should be focused towards the current issues like cultural barriers, legal obligation, accessibility, marketing techniques, customer satisfaction, complaint Handling, profit and loss analysis sales turnover and so on. However, the study should be mostly based on HR challenges faced by this Hotel and Restaurants. In addition to this research study also give solution to these issues, and also provides a base to gain competitive advantage over other Hotel and Restaurants.
As mentioned earlier in Chapter 1, China Lodging Group is a multi-brand hotel group which as per now manages seven hotels with each having a specific target of customers. These Hotels are Hi Inn, Han Ting Hotel, Elan Hotel, Star-way Hotel, JI Hotel, Manxin Hotel, and Joya Hotel. Its mission statement is to create great brands of hotels that guests love. The group predicts to be owning over a quarter of the hotel market share in the next five years to come. The two major objectives that the company has set for the next five years to ensure that they attain their goal is to build one large five-star hotel in the heart of China Capital’s serene outskirts and to ensure that they hire enough
The Ritz-Carlton Hotel Company operates within the upscale & luxury hotel industry. While it could be argued that Ritz-Carlton operates in the more broad and inclusive lodging industry, they offer a highly differentiated product and service and therefore find themselves operating in an exclusive industry alongside very few direct competitors, such as Four Seasons Hotels, HongKong and Shanghai Hotels, and Starwood Hotels & Resorts. Therefore when analyzing this industry I will not be including cheap hotels, motels, lodges, or inns, unless to offer potential substitutes to luxury hotels. In order to assess the attractiveness of the upscale & luxury hotel industry, an analysis of the general environment surrounding the industry must be
This study focuses on the key players in the industry of hospitality in India (Taj Hotels, resorts, and Palaces, The Leela palaces, Hotels and Resorts, ITC Hotels). Review
Starwood Hotels and Resorts are one of the world 's largest hotel and leisure companies. They conduct their hotel and leisure business both directly and through subsidiaries. Starwood’s brand names include the following – Four Points, Le Méridien, Westin, The Luxury Collection, and Sheraton, Aloft, St. Regis, W hotel, Element and more. The writer will discuss the following: Main line of business of the company, countries in which the company operates, competition, target market, product strategy, distribution strategy, communication strategy, pricing strategy, differences in implementation: from one country to another. This paper will conclude with a summary of this discussion.
The hotels & motels industry value consists of all revenues generated by hotels, motels and other accommodation providers through the provision of accommodation and foodservice. The value does not include any revenues generated through other interests, such as casinos, shops and telecommunication services. The industry is segmented according to the origin of the revenues (domestic consumers, domestic business and international business & consumers). Any currency conversions included within this report have been calculated using constant 2009 annual average exchange rates. For the purposes of this report, the global market consists of North America, South America, Western Europe, Eastern Europe, and Asia-Pacific. North America consists of Canada, Mexico, and the United States. South America comprises Argentina, Brazil, Chile, Colombia, and