Case Analysis: Apple, Inc., 2008

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Unit 1 Case Analysis: Apple, Inc., 2008
Apple Computer, Inc. was created by Steve Jobs and Steve Wozniak in April 1976. It started as a computer software and hardware manufacturer. Apple Computer, Inc. is famous for having one of the largest and most loyal customer bases that have helped to make concrete consistent growth for the company (Yoffie, Slind, 2008). In 2007 Apple Computer Inc., became Apple Inc. to mirror its expansion into the consumer electronics market while still upholding its traditional focus on the personal computer. Apple Inc. has changed from being known as strictly a computer company into a diverse technology company that is known for its art, video, graphics, and always pushing the envelope as a
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The other advertisements would be directed to business professionals with a stronger emphasis on more business useful applications like web browsing and e-mail (Boykin, Fiorini, Tanaka, & Webb, 2008).
What would work best for Apple would be to approve the research and development of a new iPhone. The new product would be specially designed for the business professional while leaving the current iPhone for a more youthful or media oriented consumer. Apple could design an iPhone with better business applications and wouldn’t require the memory and storage the current iPhone needs for media options. Apple should develop an iPhone with which a professional user could possibly view a power point while taking a call so that person could view and hear a presentation anywhere (Boykin, Fiorini, Tanaka, & Webb, 2008).

Boykin, R., Fiorini, A., Tanaka, L., & Webb, M., (2008), Apple, Inc., Retrieved June 05, 2011, from,660dab06&icp=1&.intl=us&sig=8.8I5eWJvypdvvUZySn8HQ--
Yoffie, D., & Slind, M., (2008), Apple, Inc 2008, Retrieved June 05, 2011, from

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