Case Analysis : Company Johnson & Johnson Essay

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123 Hampton Road Kennewick, WA 99337 November 29, 2016 Amelia Smith: 1234 Apple Lane Denver, CO 80123 Dear Mrs. Smith: I want to thank you for the opportunity to extend my knowledge of why you should invest in the company Johnson & Johnson. Health care is one of the greatest social challenges and opportunities of our generation, and Johnson & Johnson globally operates in a growing $6 trillion health marketplace. This is an excellent opportunity for investors like you to combine strengths and come together to both mutually benefit. From the companies thriving values and decision making skills to their ethical marketing and strategic principles, I can assure you investing in Johnson & Johnson is a great long-term buy. The Johnson & Johnson Family of Companies has committed itself to caring for people for more than 125 years. In addition, the company is engaged in the research and development, manufacture and sale of a broad range of products in the health care field in virtually all countries in the world. This commitment is simply a legacy of their founders and is a very real motivating force among their employees which is embodied in the companies Credo. Johnson & Johnson’s Credo entails several great values and is a guide to their decision- making that I look forward to sharing more with you. Along with the company Credo, Johnson & Johnson’s strategic principles have served the company well for decades. Johnson & Johnson is committed to marketing all of

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