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Case Analysis

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A Midsize Pharmaceutical Company
Jennifer Childs is the owner and Chief Executive Officer of a midsize global pharmaceutical company with sales offices or manufacturing plants in eight countries. At an October staff meeting she tells her managers that company profits for the year are expected to be $2,000,000 more than anticipated. She tells them she would like to reinvest this additional profit by funding projects within the company that will either increase sales or reduce costs. She asks her three key managers to get together to develop a prioritized list of potential projects and then to meet with her to ‘‘sell’’ her on their ideas. She mentions that they should not assume the funds will be divided equally among the three of them. She …show more content…

He says that although he has not been asked to come up with project ideas for the extra profits, his feeling is that she should forget this project nonsense and just give him a larger budget to hire more sales representatives in several additional countries. ‘‘That would increase sales faster than anything else,’’ Joe tells her. ‘‘And besides, that’s what your father would have done!’’ Joe is counting on disagreements among the other three managers in establishing priorities. He hopes that if Jennifer sees a lack of consensus, she might give him funds to hire the additional sales representatives.

CASE QUESTIONS
1. How should Jennifer go about making her decision?
2. What kind of additional data or information should she collect?
3. What exactly should Jennifer require the others to submit in the way of proposals? 4. What do you think Jennifer should do with the $2,000,000? In explaining your answer, address the concerns and positions of Julie, Tyler, Jeff, and
Joe.

Transportation Improvements CASE STUDY 2
Polk County is the largest, yet one of the most sparsely populated, counties in the state. It has a fairly mountainous terrain. The lakes and forests provide great fishing and hunting for many of its residents as well as for people from outside the county. It gets some pretty rough winters. It has the highest unemployment rate in the state. Both the average age of its population and the percentage of people over age 65 are substantially higher than the state

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