Is Social Business working out? Ricardo Thomas Florida Tech University Is social business working out? summary of major issues The social media platforms growth in the average person's life has significantly altered our communication with each other, both at home and in the workplace. In recent years companies have been trying to leverage the power of social media within the business environment. Once the value of social business is understood and the effective use of the many available tools are utilized, it can be advantageous to an organization's bottom-line. Several known implementation challenges can be averted if these prerequisites are in place before implementing a tool. The example of the NASA's Goddard Space Flight …show more content…
Without support from executive management, social networks may never gain a proper foothold throughout the organization. Management must set the pace for line staff to follow and adopt. Therefore, if it's not important to senior management, it most likely won't be important to the workforce as a whole. According to the case and additional research, most companies are not providing the incentive that staff requires to be motivated to use these tools. The article states that only 22 percent of social software users believe the technology to be necessary to their jobs. Hence training on these new tools and the role they play within an organization is a critical factor that can lead to failure or success. It is therefore crucial that management in cooperates training and effectively communicates the importance of these tools to the general workforce. Management should not assume that because employees are used to participating on social networks like Facebook that they will adopt to internal social networks as easily. If employees are used to collaborating and doing business effectively in more traditional ways like sending emails, then they will need an incentive to use social software. Organization Organization needs to understand the value of Social Networking for both internal and external business. Once this is done, the efforts to convince the line staff would be easier. Many companies have found
In today’s society, it is crucial for employees to understand the significance in the use of social media outlets such as Twitter and Facebook. This subject will discuss the primary reasons companies allow the usage of social networking sites in the workplace. It will also explain the positive impact social media usage has in the workplace, such as allowing communication to a broader audience. In addition to the positive usage, this topic will also explore the negative implications usage can cause. Because social media is still relatively new, there are not many laws establishing the proper guidelines for these sites in the workplace. Scholarly articles such as the ‘Workplace impact of social networking” examine the effects of not establishing said policies, an error which results in an unhealthy work environment. Ultimately, employees can positively influence the workplace by using social media if they have the proper guidelines to follow.
Look past the posters in social media sites as LinkedIn and Facebook, there is a craze developing and corporations are finding themselves more so operating with social links for routine business. Many businesses are using social networks for problem resolving matters, to initiate
Accompanying all actions, there are equal, and opposite reactions. Just as there are many benefits of social media in the workplace, there are many not-so-beneficial attributes associated with allowing social networking in your workplace. Time management is obviously the most important issue for all of us with always-on technologies of communication. Today we can record conversations, take pictures, check email, and visit networking sites through our own telephones. Extended smoke breaks are no longer in the picture when compared to the amount of time employees are using during work to reconnect with friends and family.
Social media is one of the major lines of communication with people due to the advances in techlogly. Social media is the means of communicating from business to personal socializing. Social media can be effective for companies to communicate with stakeholders along with marketing. Marketing thru social media has already been a successful trend among companies, communicating with stakeholders could be more successful with the advances technology . People are glued to their cell phones , tablets and watches through out the day it will become easier and more effective if a stakeholders can communicating with the company anytime and immediate versus having to wait until they reach a computer and check email or company’s blog for updates. How convient is for a stakeholder to log onto Facebook, Twitter, Google , Instagram , Pinterest, and Tumble to see updates from their company and personal friends.Of course companies would’nt intevine on the personal /private interaction the stakeholders hold on these social media sites they will stick to company polices and relations.
According to industry research reports, the role of social media within business organisations can encourage collaboration, strategic agility and potentially improve worker productivity, thus requiring business to consider and define approaches to social media use within their organisations.
We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media
Identifying the major that pose a deterrent as to why companies do not embrace social media is comprehensive. In our case study, three distinct issues are raised. Those include low adoption rates by employees, cumbersome features that employees never use, and difficulty to measure the impact that social media has to productivity.
Even though the original intention and many conservative business people still see social media as only intended for connecting friends, it has grown to be an important tool in management of both business and customer information as well as a marketing tool. As a result, social media has been one of the best business innovations in transforming the way business is transacted. Regardless of the conservative lot mentioned above, majority of business leaders have taken up social media as a tool in management of employees, marketing and communication.
In the earlier days the organizations are mainly planned according to the customer’s needs and about the adopting the new technologies for their development of their business. Then dint even think about the social media in that stage. When the social media was introduced
Social media is becoming an increasingly common feature of the world of work and this trend looks set to continue. This application of communication technology or computer mediated tools have developed rapidly in our lives. Survey such as that conducted by CIPD (2013) have shown that while only a quarter of UK employees use it in their professional lives, this increases to 42% among employees aged 18–24. The innovative operation mode of social media has not only successfully drawn the attention of industry and academia, but has also boosted user growth, especially in the younger generation.
The goal of any business is to be successful. Business’ need to hire personnel that can communicate clearly and effectively. This verbiage is noted in job descriptions for both blue collar and white collar jobs. Furthermore, company recruiters are actively engaged in finding qualified personnel, in a diverse job market. Additionally, jobs and potential employees are in global competition; do to technology, which has brought borders closer. One of the technologies, is social media, an internet based application; in which one can share information, ideas, career interests, etc. Facebook,Google+,Instagram, LinkedIn,
In the past few years, social media has become a powerful influence as a new marketing tool. It is still relatively new, but it continues to be a part of marketing strategy for various industries. According to the article "Integrating Social Media into the Workplace: A Study of Shifting Technology Use Repertoires." By Walden, Justin, this study demonstrates that social media is used routinely, employees are distracted from tasks and threatens of personal privacy. The learning curve is still pretty high for most companies. Knowledge by professionals is through trial and error as social media marketing evolves more over time. There are many challenges businesses are faced with everyday plus managing the use of social media. It can be overwhelming and frustrating for companies understand this confusing network of navigating social media in the workplace.
The purpose of this report is to show that even though some state that Social Media has fallen short of their expectations, it is actually good for business, given that it enhances the visibility of their brand and helps businesses stay connected to potential customers.
Organization includes companies who deploy various internal social networks which reports that employees perform business in different ways to overcome the organizational inertia and that could be really difficult. The given social networking systems on enterprise level are also not at the core of how most of the companies have collaborated.
Numerous case studies have indicated the important of the social media toward the organization. Social media allows organization to engage directly with stakeholder. This is the major characteristic why social media is popular in the 21 century. Two widely used means of online image construction and relationship building are blog and microblogging service. Those blog and web logs usually allow reader comments, and often use tags to permit topical searching. Social