Table of Contents
Introduction 2
Situation Analysis 2
Mountain Hardwear: the Brand 4
Identification of Issues 4
Alternative 1: to distribute through REI 4
Possible Short Term Issues: 4
Possible long term issues: 5
Implications for the brand: 5
Alternative 2: to not sell through REI 6
Possible issues: 6
Implications for the brand: 7
Recommendations 7
Addressing brand dilution 7
Addressing relative retailer power 8
Implementation 8
Resources Required: 8
Time frame: 8
Performance measurement: 9
Conclusion 9
References 9
Introduction
In 1993, a number of employees in Sierra Design decided to start their own outdoor apparel company. They capitalized on their expertise in the field and with the support of an
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Another factor companies are concerned with is association with the category. Here, the name “Mountain Hardwear” is clear indicator of the product category. These associations are desirable in the minds of the customer and delivered by the brand.
Business decisions taken by organizations have drastic impacts on the brand equity. Negative associations take a great deal of effort to erase; for e.g. despite having some of the best business practices today, the Nike brand image still holds connotations with sweatshops. Thus, companies need to take these decisions after careful consideration of their potential bearing on the brand.
Identification of Issues
Alternative 1: to distribute through REI
The benefits of choosing to add REI to their distribution channels is that Mountain Hardwear can reach a wider target base. The brand will have increased visibility which can further increase awareness.
Possible Short Term Issues:
1. Effect on Quality – Sudden changes in production capacity can have implications for product quality. A company that prides itself on quality products that deliver performance cannot afford to have a drop in quality especially when hoping to capture a new and larger customer base. Changes in product quality will have a negative impact on the perception of the brand.
2. Uneven power equation – The company-retailer relation is a tricky one. Retailers are usually
1.3. In order to estimate the peso discount rate, assume that the International Fisher Effect (IFE) holds. Groupe Ariel's Euro hurdle rate for a project of this type was 8%. Assume that inflation rates are expected to be 7% in Mexico and 3% in France.
As the head of the marketing department for Robowear I have an important objective of advertising our products to the customers. Where it is our job to get the Robowear name out in public in order to expand the name and business to new territories. Another objective for the marketing department is market placement were we find the right consumer base to market Robowear products. Since we are an athletic apparel based company, as a department we have concluded that the best market base for Robowear would be Cross-Fit. There were many reasons for this decision, One was the developing growth of cross-fit worldwide, were it is still a young organization but at the same time it is growing at a fast rate. Next reason why we believe it is a solid marketing strategy is that since Cross-fit is a young sport there are not as many competing company’s invested in cross-fit.
With those occupational areas (from the OTPF) listed above, what are some intervention strategies/methods or strategies to help Mark. Name at least 5 strategies or provide a treatment plan outlined for Mark.
Customers make purchasing decisions based on the information they have among products and the values of goods a company offers. For that reason, companies have to promote their products to increase products awareness. In order to achieve organizational goals, companies must understand the market’s needs to ensure the success of their businesses. Such information can be gained through research. The industry that will form the basis of this paper is Western Canadian Shoe Association. The three brands under study are Reebok, Adidas, and Nike.
I would advise Shania that an LLC would be the best form of business to accomplish her goals. Shania wants to open a Christian coffeehouse and already has a name in mind. Colorado LLC laws allow LLCs to be formed with one or more members, taxes them at a lower rate like partnerships and sole proprietorships, and provides the members with lower liability that protects them from the company’s debt (Scrofano, n.d.). This form of business will give Shania the ability to name her company what she wants and run it how she wants. The limited liability is also desirable.
For this case study I am going to discuss 3 health promotions, the 3 health promotions I will be discussing are; obesity, exercise and smoking. All 3 of these health promotions are from a patient whose care I was involved with for a number of weeks. I have gained full consent from the patient and their relatives. In relation to the Data Protection Act 1998 (Legislation.gov.uk, 1988)
The use of a case study analysis can help a student or group apply the best theory to an individual’s problems or issues. The green team will face the challenges as therapist to provide the necessary problem solving skills that may be suitable to this case study. Ana is the adult female in this case study who is face with different types of problems or issues. The green team will analyze the information, apply best theory, and provide results that will be appropriate for Ana’s major stressors. As there may be no wrong or right answer, it is the work of great minds
After all, it’s parent company, Adidas, is often considered as Nike’s major competitor (Grewal, Levy, Lichti, & Persaud, 2015). The important matter is the decline of its brand value, which directly relates to brand loyalty. The decline demonstrates the fact that Reebok is losing its market share and most importantly, customers. This negatively impacts all of its products, including the Reebok Crossfit Nano 7 and the Kids Essential Full-zip Fleece Hoodie. In other words, consumers are unpleased with its
For example, lean manufacturing depends on more frequent deliveries of smaller batches and alternate production items more often.[1]
Any time an organization receives financial support to perform their daily operations; the organization needs to always remember those who have a vested interest within their organization. Those who invest in an organization maybe either internal, external, or both, and therefore, the organization should conduct business in a way that is most beneficial to the investor and organization at the least amount of capital. Additionally, organizations need to take into consider all of the various processes and procedures necessary prior to them being able to complete their operations as outlined in their vision, mission and goals. Just as McLean & Mahaffey (2007) identified when writing about the surgical procedures and all of
It has been a strategy for businesses at different industry to look at integration as the solution to problems on increased marketability
The case study that will be analyzed in this report presents the case of an American woman who has been living and working in Bangkok, Thailand for three years. It comes without saying, that her life in Bangkok has not been easy. She does not speak Thai language and many of Thais do not speak English, this poses a communicational barrier. She does not own a car and does not have access to the corporate car, this poses a navigation barrier. Moreover, she had to face some differences in the approach to work in within Thai people. It came as a surprise for her that while Americans are usually ready to fulfill the tasks on the short notice, Thais are more laid back and are not willing to rush
What techniques will you propose to CB to generate ideas that can be developed into viable concepts?
If replenishment orders are received sooner, then the cost of shipment is greatly reduced since fewer will require air shipment. Lastly, the company should take an active role in influencing the demand of products it forecasts as being most popular to ensure these items are in high demand. Sport Obermeyer should pressure its sales force to promote these items by providing incentives, such as bonuses, to its personnel. If need be, the company can also provide discounts for large bulk orders to retailers. Lastly, the company should heavily promote these items via advertisements campaigns.
The Indian footwear retail market is expected to grow at CAGR of over 20% for the periods spanning from 2008 to 2011. Footwear is expected to comprise about 60% of the total leather exports by 2011 from over 38% in 2006-2007. Presently, the Indian footwear market is dominated by Men’s footwear market that accounts for nearly 58% of the total Indian footwear retail market. By products, the Indian footwear market is dominated by casual footwear market that makes up for nearly two-third of the total footwear retail market. The Indian footwear market scores over other footwear markets as it gives benefits like low cost of production, abundant raw material, and has huge consumption market.