Case Study : Coca Cola Company

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Marquis Coddington Mr. Valdez Final Project December 15, 2014 Coca-Cola Coca-Cola is one of the fastest growing products in the world. The Coca-Cola company has expanded to many different countries, helping those along the way. It was rough for the company in the beginning, but now they are around the top in selling their product globally. Globally, the company has been a success and is still finding new ways to build around that success. Now I talk about how the company got originated, why they went global and expanded around the world, and their success while expanding. The drink Coca-Cola was established by a guy named John S. Pemberton, a pharmacist, back in 1886. He made a flavored syrup and mixed it with some carbonated water and sold it for only 5 cents a glass. “Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca‑Cola” as well as designing the trademarked” (Coca-Cola). In 1888, John Pemberton passed away, but before he did, he sold the product to a businessman, Asa Griggs Candler; which Candler eventually created the company in Atlanta, Georgia. Candler main focus was not bottling the beverage, but simply expanding the soda fountains, and the fountain’s sales. A couple years later, “Joseph Biedenharn installed bottling machinery in the rear of his Mississippi soda fountain, becoming the first to put Coca‑Cola in bottles” (Coca-Cola). This changed the game, now people across Atlanta can get this beloved beverage in
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