Case Study : Customer Relationship Management

Customer Relationship Management Customer Relationship Management is a strategic approach that is basically concerned with creating improved shareholder value through the development of appropriate relationship with key and important customers as well as customer segments (Payne & Frow, 2013). When it comes to B2B organization, by implementing customer relationship management can definitely help the particular B2B organization build solid and strong customer relationship with individuals and the

Case Summary : The case deals with the problems faced by the newly formed inbound-marketing authority, Hubspot in customer retention, service offering and ultimately achieve profit and accelerated growth rate for the company. Products offered by Hubspot: • Customer Relationship Management • Marketing software • Sales software • Content Management Services (https://www.hubspot.com/products/get-started) Issues faced: • Inefficiency of the SaaS Pricing model • Higher churn rate of existing customers

make customer loyalty as their core competency since they felt that they could leverage this skill to become the industry leader. The Harrah’s initial focus was to find out the customers who were not so loyal customers and visiting their competitors, and then try making them to regular customers. For this, Customer Relationship Management (CRM) initiatives were launched and were implemented across all Harrah’s casinos. Harrah’s mainly focused on establishing good relationship with customers, develop

Understand the market and customer needs, design a marketing strategy customer oriented and building marketing programs around, the lead up to the fourth and most important step: build profitable customer relationships. Customer Relationship Management (CRM) is the general process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction. B) How does Harley-Davidson build long-term customer relationships? There are two large blocks of building

The impact of customer relationship management on the financial performance of an organization 1 Chapter 1-Introduction The impact of customer relationship management on the financial performance of an organization 2 1.1 Introduction This chapter provides an overview of the dissertation in brief. Background of the study and rationale of the study are discussed in the first half. Then this chapter goes on to explain six research objectives and two research questions. Finally structure of

DEPLOYING THE CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN RETAIL BANKING A Research Paper Company: HDFC Retail Banking, India. Submitted By ANIL KUMAR DEVARAKONDA (111-00-2004) DATE: August 21st, 2011 COURSE: MKTG 510 – Electronic Commerce INSTRUCTOR: PROFESSOR GEORGE EDEH UNIVERSITY OF NORTHERN VIRGINIA 7601 LITTLE RIVER TURNPIKE, ANNANDALE, VA 22003 Abstract This research paper attempts to conduct a study of deployment of Customer Relationship Management (CRM) best practices

Customer relationship Management (CRM) and customer loyalty are successful marketing strategies in banking industry in Hong Kong Abstract: The role of customer relationship management is significant to facilitate the customer satisfaction within several industries including banking. Integration of marketing strategy, customer relationship and customer satisfaction processes results into reduced cost and performance improvement. Business allows the optimal use of resources resulting into optimal

where the Customer Relationship Management (CRM) is in the centre of a business concern. CRM is a widely implemented strategy for managing and fostering long term, profitable relationships with specific customers (Ling and Yen, 2001). The automated data mining tools made it possible to move beyond the analyses of the past events and data mining tools can be used to address problems that were seen as too time-consuming in the past, providing new opportunities for businesses within relationship management

CUSTOMER RELATIONSHIP MANAGEMENT IN MARKETING FINANCIAL SERVICES (A CASE STUDY OF UNIBANK GHANA LIMITED) ABSTRACT Customer relationship management is a customer focused business strategy that dynamically integrates sales, marketing and customer services, in order to create and add value for the company and its customer. Consequently, the research project addresses problems of customer relationship management in the banking industry. Some of the problems are in the past few

has strong relationship with customers, users, IT service providers and third-party service providers. The service desk is responsible for carrying out incident management and request fulfilment processes. The objective of the service desk is to restore normal service for users as quickly as possible.Besides,help desk also give, a strong impact on customer satisfaction or dissatisfaction.This paper provides a wider literature review on service support and provides a more detailed case study description