Case Study : Essential E Marketing Strategy

With 8 factories, 3 raw material warehouses, an embroidery plant and a laundry producing approximately 35,000 -40,000 garments daily and a state of the art 12,000m2 (148 000 m3) distribution centre in Johannesburg that operates 24/7 distributing to end users and Jonsson Zone stores and Workwear Depots around the country. It is capable of moving 20 000 000 manufactured items per annum.

With improved global relationships, business web is expanding its roots to every corners of the world. There has been lot of advancements in the corporate sector for the past decade. Retail marketing, e-commerce has grown enormously. With advanced computer and information technology, the retail, e-commerce has increased tremendously; applying these new technologies in business has established many new business approaches and strategies(Ramcharran, 2013). It is stated that in the year 2011, online shoppers in the United Kingdom spent 50 billion pounds which is more than 5000 percent increase in the market when compared to the year 2000; this is just because of the increased access provided to the customers and attractive features like

When you think wholesale warehouse, one word comes to mind—vast. Or maybe, enormous. Or perhaps, titanic. Or some other variation of “very-very-large.” Sam’s Club and BJ Wholesales, with their voluminous ceilings and piles of 64 ounce mayonnaise jars that you can only buy in packs of three, welcome you to ‘Wholesale Land’. The immutable law of this land is to maximize profit; that is, to increase sales or to decrease costs. Multi-billion dollar corporations categorize employee wages and insurance as costs and cut them in an effort to maximize

To truly enjoy the understanding of such a large distribution channel I believe we need to start with the beginning of the process which is the suppliers. When it comes to purchasing power, no one is stronger than Walmart. With this purchasing power they are able to shape their suppliers the way they feel necessary. Walmart suppliers are required to use their just in time automation which ensures Walmart racks are always supplied but avoiding inventory. In the suppliers eyes, Walmart is a merchant that

We understand the importance of working hard to help make your property look its best. Our dedication to customer satisfaction is what drives us to provide the following:

They are a leading retailer of home and garden improvement products and a major supplier of building materials to trade.

Since Home Depot opened their doors in 1979, they set out to lead the market in excellent customer service. Their motto of “ whatever it takes” shows their commitment to differentiate themselves in that field (website, 2011). And it certainly seems to have helped them lead the market and continue to grow their business beyond U.S. borders and be competitive on a global scale. It is a part of what founders Bernie Marcus and Arthur Blank deem the “Three Legged Stool” of their overall business strategy (Darrow, 1994, para. 8). The first leg is to provide the best selection and quantity of home building supplies to satisfy as many do-it-yourself customers as possible. The second leg of the

Our mission is to earn our customers trust and respect, by providing affordable, quality, workmanship in a timely manner, and continually proving our integrity and reliability to our customers and community. It is our goal to be a homeowner’s one resource for all of their home construction or home repair needs. “For every house is built by someone, but the builder of all things is God” (Hebrews 3:4).

The business produces and sells wholesale items within every warehouse. Each warehouse separately is a small-to-medium-sized enterprise as they have 2-250 employees per location. The warehouses are designed to help small-to-medium-sized businesses reduce costs in purchasing for resale’s and for everyday business use, as well as individuals buying for their personal needs. However, as a whole company within Australia they are a large enterprise.

The Home Depot is in the home improvement business and our goal is to provide the highest level of service, the broadest selection of products and the most competitive prices. We are a values-driven

The object of designing this single warehouse network is to ensure that the size and location of the warehouse is in the correct geographical location so that distribution of the goods will meet or exceed the delivery expectations of the customers. The warehouse size must be sufficient to ensure that goods can be stored accurately, safely and in a manner that inventory control can be achieved. The warehouse size should be evaluated for current needs as well as predicted future growth without being too large, therefore creating waste. The location of the facility must take into account the inbound and outbound transportation modes, along with the transit times and costs of the service requirements for both.

The Warehouse, is a New Zealand based company and is one its largest discount retailers offering a wide product offering ranging from Apparels, Jewellery, Fragrances, Gift sets, Books, Music, Entertainment, Gaming, Toys, Electronics, Sports and outdoor goods, Pet care, Home ware, Hardware, Gardening, Automotive accessories to Cards and Insurance policies. “The Warehouse Group

When the first Woolworths supermarket open, the Founding CEO Percy Christmas has stated that a key principle for Woolworths were “Every man, woman and child needs a handy place where good things are cheap” which has been insisting by all the Woolworths employees and suppliers until now. Now Woolworths has more than 3,000 stores in Australia and New Zealand that span food, liquor, petrol and general merchandise. (Woolworths Limited, 2015).

Our mission is to provide exceptional services ?in the widest selection of products at the most affordable prices.We believe in transforming lives by serving the community with better quality products at the lowest prices possible for low-income families in the urban cities. We are a value driven company which strongly believes in customer relationships that include excellent customer service and taking care of our community by giving back. We strive to make hardware and the home improvement ?process enjoyable, exciting and successful for all our customers.

Warehouse group is a retail industry established in 1982 at north shore New Zealand .It was founded by Stephen Tindal and chief executive officer is mark Powell. It operates around 241 retail stores along with 2 distribution centre’s located in wiri and rolleston and also 12 online stores. It provides a products includes clothing ,entertainment ,technology ,music ,sports equipment ,gardening ,grocery and many others .It is a business to customer business model. It provided the employment opportunity over 12000 people. Apart from its own operation it owns various brands which are located within the stores. It became popular by money back guarantee policy. It is operated within New Zealand firstly and then expanded to Australia but due to heavy competition and under performance it sold to catalyst investment managers and renamed it as a sam’s warehouse. Warehouse group owned 5 subsidiaries i.e warehouse stationary,torpedo7 group ,warehouse group financial services limited ,noel leeming group limited ,Waikato valley chocolates .Warehouse sell as many different items possible. In 1995 the warehouse added to New Zealand stock exchange with security code WHS, warehouse is added to New Zealand 10 index. Its main competitors including farmers, k-mart ,the briscoes group ,super cheap auto. As same as wall-mart , warehouse was the first store to provide an in store bakery ,pharmacy and café at Sylvia park. It also started its smaller concepts store. It also been