Customer Benefits Packages And Value Chains

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MONASH UNIVERSITY
Customer Benefits Packages and Value Chains
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Contents
Executive summary 2
Introduction 3
Retail Company – Woolworths Limited 3
Service Company – Qantas Limited 3
Customer Benefits Package (CBP) 3
Woolworths Limited – CBP 4
Target customers and customer needs 4
Product availability 4
Qantas Limited – CBP 5
Target customers and customer needs 5
Understanding customer needs 5
Product availability 5
Value chain design and
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The basic requirements for operation managements is understanding of the customers’ needs and satisfied them, and use fewer resources to maximise the efficiency and effective of the company’s productivity. Therefore two typical Australia companies have been shown blew. One is the largest Australian supermarket, Woolworths Limited, and another one is the largest airline company in Australia, Qantas Limited.
These are two typical different types companies: one is Retail Company which sells foods (Woolworths Limited); another one is provide services to customers (Qantas Limited). The basic backgrounds of these two companies have been given.
Retail Company – Woolworths Limited
When the first Woolworths supermarket open, the Founding CEO Percy Christmas has stated that a key principle for Woolworths were “Every man, woman and child needs a handy place where good things are cheap” which has been insisting by all the Woolworths employees and suppliers until now. Now Woolworths has more than 3,000 stores in Australia and New Zealand that span food, liquor, petrol and general merchandise. (Woolworths Limited, 2015).
Service Company – Qantas Limited
Founded in the Queensland mainland in 1920, Qantas has grown to be the Australia 's largest domestic and international airline. Qantas has built a strong reputation in safety,
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