Customer Benefits Packages And Value Chains

2872 Words Mar 30th, 2015 12 Pages
MONASH UNIVERSITY
Customer Benefits Packages and Value Chains
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Contents
Executive summary 2
Introduction 3
Retail Company – Woolworths Limited 3
Service Company – Qantas Limited 3
Customer Benefits Package (CBP) 3
Woolworths Limited – CBP 4
Target customers and customer needs 4
Product availability 4
Qantas Limited – CBP 5
Target customers and customer needs 5
Understanding customer needs 5
Product availability 5
Value chain design and structure 6
Woolworths Limited 6
Advantages of Woolworths structure 6
Disadvantage – Woolworths structure 7
Qantas Limited 7
Advantages of QANTAS structure 8
Disadvantages of Qantas structure 8
Operation strategy in two different companies 8
WOOLWORTHS STRATEGY 8
Qantas strategy 9
Conclusion 9
Reference List 11

Executive summary
This report is about how the operations managements in Woolworths Limited and Qantas Limited deliver the benefits to the customers. The report also clarifies these two companies’ operational strategy. In the end of the report, some key criteria of being a successful operation management have been given.

Introduction
Operations management is about the management of an organisation, ensuring…
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