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Case Study Of Orient Electronics

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Table of contents
• Introduction
• Company Profile
• Mission and Vision
• Products
• Corporate Social Responsibility
• Channel Management of Orient Electronics
• Questions/Answers Introduction
Orient Electronics is a symbol of innovation in Pakistan. Its innovative products like Orient Entertainer Refrigerator, Orient Econotech air-conditioners and recently launched Orient Quad Core LED TV are most trusted by the consumers.
Company Profile
Orient Group of Companies has been on the forefront of design and development, by coming up with new products and increasing its presence in all its featured markets. Established in Lahore in 1957, today the Orient Group of Companies is one of the largest consumer goods companies of Pakistan. Orient …show more content…

Demand
d. Dealer relationship
e. Credit Policy
8. How much time does it take for delivery of the Orient Electronics products after ordering?
a. 10-12 Hours
b. 3 to 4 Days
c. 5 to 6 Days
d. More than7 Days
9. How do you rate the promotional schemes of the Orient Electronics?
a. Excellent
b. Normal
c. Meager
10. How do you rate the credit policy of the Orient Electronics?
a. Excellent
b. Normal
c. Meager
11. How do you rate the profit margin of the Orient Electronics?
a. Excellent
b. Normal
c. Meager
12. How do you rate the quality of the Orient Electronics products?
a. Excellent
b. Normal
c. Meager
13. How do you rate the brand pull of the Orient Electronics?
a. Excellent
b. Normal
c. Meager
14. How do you rate the supply norms of the Orient Electronics?
a. Excellent
b. Normal
c. Meager
15. Does the company executives of Orient Electronics convey promotional schemes on time?
a. Yes
b. No
16. How do you rate the representative behaviour with retailers?
a. Very Contented
b. Contented
c. Discontented
d. Very Discontented
17. How do you rate the damage policy of the Orient Electronics?
a. Very Contented
b. Contented
c. Discontented
d. Very Discontented
18. Are you satisfied with the distribution channel of Orient products?
a. Yes
b.

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