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The Performance Of Lee Electronics

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Introduction
The performance of Lee Electronics, from the factory through to administration and sales, has been exceptional. As communication manager it is important to form a communication strategy, that effectively conveys management gratitude. Additionally, the sales performance, bonus allocation amount and timeframe, needs to be clearly defined. Therefore, the following report will make recommendations on a communication strategy to achieve this objective.
Message objectives
The overall objective is to convey to all staff that the sales targets were achieved, that a bonus is to be paid at Christmas and that management is pleased and proud of employee performance. It is important to tailor the message to each member of our diverse …show more content…

This sequential approach outlined below will provide maximum coverage and ensure the message is clearly received.
1. Company email
The first medium used, in this process, will be the company email network. Unfortunately, not all employees have access to, or need for, a personalised company email address. Factory and inventory staff have only a generic address for their function, so it is not practicable to deliver the message, in a personalised tone, to all staff. If email is used for all employees with individual company addresses, then it could alienate those without. Additionally, email has security issues that restrict their suitability to transmit personal information (Dwyer 2012, p.514). Therefore, emails should be restricted to senior and middle management with the structure as follows.
Structure and details
The emails will have an announcement letter style which is ideal for delivering positive results (Dwyer 2012, p.513). The announcement email structure, consists of a description of the emails purpose in the message line and first paragraph, a detailed description of the good news in the middle paragraphs and a closing congratulatory statement (Dwyer 2012, p.493). In this instance, the email’s first paragraph will contain a succinct message of congratulations, for achievement of sales targets and subsequent bonus payment at

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