Case Study Of Royal Castle

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1 Introduction
The best companies around the world are discovering a powerful new source of competitive advantage and this is called Supply-Chain Management (SCM). SCM encompasses all of those integrated activities that bring a product to market and create satisfied customers (Zigiaris, 2000). Royal Castle was incorporated in Trinidad and Tobago in 1968 and set up as the first local fast food restaurant with both dine in and take out facilities entailing only twelve (12) employees (Royal Castle Ltd, 2015). The intended role of Royal Castle is to continue to be recognised as a leader in the quick – service restaurant industry and the champion of the consumer.
According to Martin Christopher, “Supply Chain Management is the management of upstream
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It selects one or more attributes that many buyers in an industry perceive as important, and uniquely positions itself to meet those needs (Institute of Manufacturing, 2016).
Royal Castle does not believe in opening its restaurant without any knowledge of the local culture and tastes hence the signature motto “Our Culture, Our Taste”. They believe that their brand once given to the franchisee must have some sort standardization with their seasoning and special taste. However, it is important to note, that besides maintaining product and service standardization, Royal Castle takes into consideration the local tastes and preferences, when developing its menu for their regional location in Guyana.
6 Royal Castle Supply Chain Risk Management (SCRM)
Supply chain management is not just about acquiring goods and services at the best possible price, but it is also about identifying possible disruptions to the supply chain and taking steps to mitigate them. SCRM is the management of supply chain risks achieved through coordination/collaboration of supply chain partners to ensure profitability and continuity (Christopher,
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