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Case Study Of Tata Motors Acquisition Of Rar Land Rover

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CORPORATE STRATEGY PROJECT
Tata Motors acquisition of Jaguar Land Rover

Submitted by:
Rishi Thaper (Roll No: 081)
IIM – KOZHIKODE EPGP BATCH 08
2015-2017

Faculty:
Prof. P Rameshan

Jaguar F-Type Land Rover Discovery Range Rover Evoque
Table of Contents
Executive summary 4
Introduction to the study, statement of problem and propositions 5
Methodology, source of data and presentation scheme 6
Analysis, interpretations and implications 7
Company Profiles 7
Tata Group 7
Tata Motors 7
Jaguar Land Rover 8
Rationale behind Ford selling JLR 9
Rationale behind the acquisition by Tata Motors 9
Primary Reasons 9
Economic environment during the deal period 10
Acquisition Strategy Analysis 10
Strategic Fit 10
SWOT Analysis 11
Acquisition 12
Tata Motors & JLR performance post acquisition 13
Conclusions 15
References 16
Appendix of Balance Sheet and Profit-and-Loss data used in the analysis 17
Enclosures 19

Executive summary

Introduction to the study, statement of problem and propositions

Tata’s acquisition of JLR is one of the biggest foreign acquisitions that any Indian business group has done till date. When opting for this topic, I wanted to gain more …show more content…

Its principal activity is the design, development, manufacture and sale of vehicles bearing the Jaguar and Land Rover (including Range Rover) marques. Both marques have long and complex histories prior to their merger, going back to the 1940s, first coming together in 1968 as part of the ill-fated British Leyland conglomerate; and later existed independently of each other as subsidiaries of BMW (in the case of Land Rover), and Ford Motor Company (in the case of Jaguar); Ford later acquired Land Rover from BMW in 2000 following the break-up of the former Rover Group; which was effectively the remainder of British

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