Case Study Of Tesla

8953 Words36 Pages
ATHE LEVEL 7 DIPLOMA IN STRATEGIC MANAGEMENT

COURSE ASSIGNMENT ON STRATEGIC MARKETING

ACTIVITY 1 - INFORMATION PACK

1.0 Introduction
1.1 Assessment of the role of strategic marketing in an organisation.
1.2 Analysis of Relationship between Corporate strategy and marketing strategy
1.3 Analysis of how marketing strategy is developed.
1.4 Decisions and choices that are made at corporate level
1.5 Assessment of how decisions influence marketing at business and functional level
1.6 Analysis of approaches to competitive positioning of organisations.
Conclusion

ACTIVITY 2 - TRAINING SESSION

2.0 Introduction
2.1 Evaluation of approaches to Internal environmental analysis
2.2 Evaluation of approaches to external environmental analysis
…show more content…
(Tesla.com)

b2)How can Tesla sustain its strong competitive positioning?
Competitive positioning is often measured by market shares – is a company becoming a dominant leader? one amongst peers or a small player? The market share trend should also be considered as well as industry specific factors – e.g. brand equity, product differentiation, customer loyalty.
Although Tesla has solidify its place as the leader in the electric cars industry, it is now rivalled by very stiff competitors. New entrants such as german automaker BMW (with the BMW I8) , Chinese electric car maker NIO ( With the NIO EP9), American electric automaker LUCID (with The LUCID air), Croatian electric & software manufacturer RIMAC, whose electric hyper-car “RIMAC CONCEPT ONE” has now surpassed Tesla's best performing and fastest vehicles Tesla P100D , Tesla P90D and let alone conquered many of its gasoline hyper cars peers such as the Bugatti Veyron, the Porsche 918 Spyder and Ferrari's “LA Ferrari”.

Youtube Link : https://www.youtube.com/watch?v=eT7KKxoAvvk&t=5s / The RIMAC takes on Ferrari's La

More about Case Study Of Tesla

Get Access