Case Study On Groupon

Yet what separates Google from Groupon at that time is that there is a difference between controlled freedom and freedom. Even if there is a freedom in the workplace, boundaries need to be set in order for employee to act freely upon those limits. Another negative aspect of the whole Groupon organization problem was there immense amount of personal.

The project Groupon was launched in the year 2008. The idea was launched for dealing with the already existing business The Point that was a platform for starting and pledging a campaign. Andrew Mason, the CEO of the company, started a group for making it more profitable as well as easier to manage a business in comparison with The Point.

As we have seen throughout the county, if the proper “tone from the top” is not emphasized or proper policies/procedures implemented and adhered to throughout, the company’s reputation, assets, stock values could be harmed tremendously. Some smaller enterprises might not be able to sustain a cyberattack and

This company in the first place began an initiative without gaining proper knowledge on the benefits and cost of this new venture. They had not done the proper research for just how well this venture would work for them. In doing so, they are expected to be ready for anything that comes their way. Any entrepreneur understands that business is just a matter of taking chances. Anything can happen at any time. When this disappointment happens, the leadership should have sat down to evaluate and discuss the options available to them. They should have counted their opportunity cost. If they would have done this efficiently, then it would have been planned to see that several other options were available to them. Instead of pulling out, they should have looked for other implementation methods available. They should have also invested in security software that would ensure customer information safety.

Andrew Mason, Founder & CEO of Groupon, had a big idea, but was not aware how massive it could grow. Before Groupon, Mason begun a website called ThePoint.org as a site for collective action, to get groups of people together to solve public and social issues. It wasn’t as effective as he projected, and so started to think of how he could take the group approach of ThePoint.org and turn it into a business channel. Mason believed the Internet had potential to change how people discover and buy from local businesses. That’s when Andrew Mason came up with the excellent concept for Groupon. “Part of Groupon’s success is the simplicity of its business model…” (Kerin & Hartley, p. 110) Groupon offers “Deal of the Day” coupons from local and nationwide

The premise is simple -- companies get free coupon advertising without paying any upfront costs. Merchants sign up and agree to certain promotional limits, and Groupon does the rest.

Before Groupon was invested, there was company named The Point that was founded by Andrew Mason and it showed poorly which led failure. The purpose for The Point was to improve the online fundraising experience for businesses’ website but people were hesitant to contribute money to causes if they didn’t think the money would make a difference for the company but it failed due to not enough traffic into their website.

The strengths of River Island are renowned brand name, excellent quality of products, reasonable price of the products and friendly staff. However, in spite of cut throat competition, where customer is not likely to be loyal to particular brand, the measures like offering loyalty discount are not opted. It is advisable to offer some loyalty discounts to the repeat customers to get benefit of customer loyalty to the brand. This will beat the threat of cut throat competition. However, there is still threat of decrease in number of customers visiting stores resulting in decrease in profit margins. However, River Island in concentrating on online sales and sale of new range of products like plus size products. River Island has taken steps to upgrade technologically for improving online sales and new range of products after analysing markets grab the growth opportunities in the

This article from the Economist discusses the Groupon, which is a global e-commerce marketplace that offers online coupons for bargains at shops and restaurants. Nowadays, more and more people use Groupon to get some online discounts, and it is very helpful for people to buy a product very cheaply in order to save money. It is undeniable that Groupon created a new market and it is definitely the “first-mover”. According to what we have learned in our international business class, the “Early mover” has many advantages. The “daily deal” idea attracted many customers, and helped Groupon gain the market power and customer loyalty. Because of the first-mover advantage, Groupon had many preemptive opportunities and it developed rapidly. Groupon’s

As Groupon is established in many countries of the world, a global strategy has to be pursued

Groupon is a deal-of-the-day website that is localized to major geographic markets worldwide. Launched in November 2008, the first market for Groupon was Chicago, followed soon thereafter by Boston, New York City, and Toronto. Groupon has over 50 million subscribers across 300 cities in more than 40 countries. The idea for Groupon was created by Andrew Mason who is currently the company’s CEO. [update]Groupon serves more than 150 markets in North America and 100 markets in Europe, Asia and South America and has amassed 60 million registered users. The growth in the future is likely to be at a slower pace, primarily because the company is already one of the largest in the local deals space.

It’s essential that companies or businesses today listen to their customers. No company or business today can afford to disregard the importance of customer satisfaction and loyalty. Aren’t they the same thing? No, they are absolutely not and they are enormously

In my opinion Groupon is not a ready-to-go solution to the problem of low marketing budgets of many local merchants. If Groupon is good

Customers: Getting retain customers to continue purchasing from Groupon is challenging. Most customer purchase from Groupon for attractive deal likewise theypurchase from the competitors too if the items are offered from their site. Very likely, the on-line consumer will apply the five-stage purchase decision process before they purchase online.

with the service seems to be insufficient for customers to remain loyal. Creating customer loyalty is