Case Study On Purchase Behaviour Of Maruti Suzuki

The gosling has the option to either approach the caged duck or the caged goose. The short summary concluded with two possible outcomes of the gosling approaching the caged duck or the caged goose. The second condition is the Hindsight A, which consist of the same short summary the foresight condition had, but in this condition there was one outcome of the gosling approaching the caged goosed. The third and final condition in this study is the Hindsight B, is also similar to Foresight and Hindsight A conditions; however, the Hindsight B condition had a different outcome, particularly to the outcome of Hindsight A. The outcome of the summary from Hindsight B stated that the gosling approached the caged duck instead of the caged goose. After the participants read the summary from the conditions they were assigned to, next they have to answer a series of questions about the survey they had just read. The surveys has four Likert-type questions regarding the short summary and it will also differ depending on the conditions the participants

The design included a number of survey questions with varying number of choices. Most of the questions required the surveyed person to decide on scales of 1-3 or 1-4. This will allow those taking the survey to find where they fit, but will not determine if certain parameters are a little above the middle or greatly above the middle like question 4a which states has increased or has decreased – we wont know by how much or how impressive it might be.

The next set of questions consisted of statements where the participants needed to choose one response the best expressed the incident in which they agree or disagree he from one being strongly agree to five being strongly disagree. The first statement was "Officers protect the community." The outcome was 23.6% of the individuals strongly agreed 21.8% agreed. There were 38.2% of the participants who were unsure, 7.3% of the participants who disagree and 9.1% who

To better understand this graph, 1 thru 7 in x axis represents the number of people. Each dot represents on the iterations of each number. For example “1” on x axis, there are 5 dots, which means there are 5 customers who are single. “7” on x axis, there are 3 dots, which mean there are 3 customers who have 7 people in the house. From this graph it could be concluded that majority of customers are couples living in a household (15).

(Strongly disagree = 1, Disagree = 2, Somewhat disagree = 3, Neutral = 4 Somewhat agree = 5, Agree = 6 and Strongly agree = 7). The lower the mean, the stronger the disagreement with the statement; and the higher the mean, the stronger the agreement with the statement). N = The total number of responses

4. Years (the number of years that the customer has lived in the current location)

In this chapter, I will analyse the data according to the principles proposed, such as Likert’s scale. According to the data collected, I will come out with certain conclusions to predict the respondents’

Description Positive attitudes Negative attitudes Strongly Agree (SA) 4.50 - 5 .00 1 Agree (A) 3.50 - 4.49 2 Undecided (U) 2.50 - 3.49 3 Disagree (D) 1.50 - 2.49 4 Strongly Disagree (SD) 1.00 – 1.49 5

The goal is to increase the overall market share and profits of MM’s Motors in the current market environment by targeting appropriate customer segments and proper allocation of marketing resources. Our initial strategy was to concentrate on segment A because of the following reasons:

For a majority of the statements, I have a firm opinion regarding a particular context about the subject: 17 mostly agree responses and 18 mostly disagree responses.

Another retail business is Shopping Centre which mainly targets at family with children. This segment goes to the shopping centre to satisfy their physical, social, and psychological needs. This segment prefers one-stop-shopping. They are less price sensitive than the farmers segment. Another retail business is Petroleum. The target market of petroleum can be divided into three markets: farm, commercial, and consumer. The farm market purchases fuels and livestock supplies from RMHC. The commercial market is the largest account RMHC has with petroleum, which always purchase large amount of fuels and usually rely on cardlock system to do their purchase. These account users depend on long-term business relationship that Milt has to use direct marketing to maintain the relationship.

With the help of the sample of questionnaires we concluded different results. The question no.1 is money everything? Was answered that 38% of the people selected to

Descriptive (qualitative) survey design was used because it was suitable as it was to provide more and varied information on the market about their feelings, behavior and other factors that could not be quantified. The findings of the sample population were to be generalized to the whole population (Taylor & DeVault,2015).

I surveyed 9 people, the first question I asked them was “What type of Phone do you have?” six out of the 9 participants said the own an IPhone, and participants D, E and H said they owned androids. Participant D has a Samsung Galaxy 6 edge, Participant E has an LG G4 and Participant didn’t specify what type of phone they had, but said it was a Samsung. Participant B, F, and G did not specify on the specific phone they have, B and G both said “IPhone” and F responded “Apple.” Participant A, C and I were both specific on what type of IPhone they have, A has an IPhone 5 and C and I has an IPhone 6. The Do you have a preference?” All the participants except F and I stated that they do have a preference on which type of phone they use, participant F stated that they do not have a preference because “they dislike qualities of both,” because “Apples are made to be replaced,” and “Androids have terrible camera quality.” Participants A, B, C and G all gave a simple response that they prefer IPhones. Participants E, and H both said they prefer androids. Participant D also said they prefer Android, but gave a better description why saying that the reason for their preference is “the customizable and the freedom that I essentially get.”

Customers: Given the composition of the Indian population described earlier, the customers are typically price sensitive with not much disposable income. The majority of