Case Study: Orange

Angela McEwan-Alvarado was born in Los Angeles and has lived in many locations in the United States, as well as Mexico and Central America. She obtained her master’s degree at UC Irvine and since then has worked as an editor of educative materials and a translator. The story “Oranges” was the result of an exercise for a writer’s workshop in which the author managed to mix images and experiences accumulated throughout her life.

Brightness shows how much power the orange actually has. The references in the story build up the power of the orange.

In this assignment I will be looking at how product and services are marketed and look at how a marketing mix is developed using the four P 's: Product, Price, Place, and Promotion.

The poem Oranges by Gary Soto is about love, the weather, and light and dark. In the first to lines Gary recalls his first date with his middle school sweetheart. Gary goes to her house and picks her up and they go to the drugstore. Gary tells his girl that he’ll pay for whatever she gets and she decides to get a candy that cost ten cents. Gary is in a predicament now because he only has a nickel and chocolate cost a dime but with his quick wit he thinks of a way to pay for it. When they get to the cashier Gary hands them a nickel and an orange and he got the chocolate, after that his girl held his hand for two blocks.

Reflecting upon the distant memory of actions towards love, Gary Soto’s poem, “Oranges,” connotes that love can overcome any obstacle or price, and bring light or hope to a person’s life.

Product- A product is anything that can be offered to a market to satisfy a want or need, products include physical goods, services, experience, events, persons, places, properties organisations, information and ideas. It is therefore the combination of goods

Pricing is the most important aspect of the marketing mix. Price is the only element of the marketing mix, which produces a turnover for the organization. Pricing plays a crucial role in the product consumption. Pricing products too high or low results in loss of sales for the company. The pricing of each organization based on its corporative objective.

What if I told you something so simple and quotidian was actually complex and completely riveting. To most people orange is just an occurrence between the red and yellow spectrum. Maybe an orange is what you have in a bowl on your kitchen counter, patiently waiting to be picked as a snack. Orange is not so simple or mundane as many may believe. At a very young age I despised orange, the color as well as the fruit. The color reminded me of an unfavorable rusty wrench. The fruit itself was lumpy and bravely bold, exhibiting an unconfident standoff with my taste buds. This outlook is no longer true, yet now I truly believe orange is a beautiful color as well as a delicious fruit. Orange is unique, symbolic, and full of history.

Marketing mix is one of the most popular terms of the management. Marketing mix includes several terms like place, price, product and promotion these factors hold the key and known as Four P’s and even though there are some other factors like people, process and physical evidence. Any organization either a profit-making or non profit-making has to analyse and understand all these factors because they play a vital role in the marketing environment.

The term "product" refers to tangible, physical products as well as services. A product is everything one receives in an exchange,

It will also affect o2 if they are borrowing money and may have to cut down on other costs, such as advertising, possibly leading to other competitors, such as Vodafone having an edge. Consumer spending will decline during 2009 as consumers cut back and choose to save or pay down their debts. The current economic situation may lead to the first serious test of Telecoms as being ‘recession proof’; 2009 will be a tough year for the market in terms of investor confidence and the ability of the industry to raise capital for investment in mobile internet services which are hoped will create future profitability. Controlling costs while maintaining a quality product range to keep consumers happy is a key strategic issue for all operators and market players, especially o2. From a social side of things, a change in the demographic structure, which can be described as the changes within the UK’s population, including age and sex (Jordan 2003) also affects o2. In absolute terms, the UK population is expanding, producing further sales opportunities. However, the age group forecast to grow the fastest over the next five years are the over-65s, who traditionally have counted for a low proportion of consumer spending. Having said that, many of these new over65s are baby boomers who have “grown older with technology” and will therefore be more receptive to new product launches and new technology. The 25-34 age groups is also forecasted to grow strongly and this is

The four P’s of a marketing mix are as follows, product, price, place, and promotion. Each of these offers a marketing parameter for the management and company team to control. With each marketing tool there are decisions that should be met as far as the business is concerned. Therefore, there is a list for each one that should be analyzed to meet the business standards.

Product – Product can be defined as the goods or services which is made to fulfil customer’s demands and needs. While making the product company should take care about its quality and features must be according to the customer’s needs to satisfy them.

The 4 P’s of marketing will be evaluated during this stage. The marketing plan and promotional mix allows the business to build a strategy for the delivering packaging, pricing, promotion, and communication vehicles to provide the best value to the consumer. A sound marketing plan is vital in winning in the market place.

Marketing mix is one of the basic and the very important part of marketing plan. It includes all the elements that are important for an organization from manufacturing to sale of the product. It can be considered as the set of marketing tools that blends together to generate a marketing response in the market. Every organization uses this tool to make its marketing plan. Primarily it consists of 4P’s, but now it is extended to 7P’s of marketing. (Jain, 2013)