Case Study Samsung Corporate

In this assignment we are going to analyze the Hungarian market to see if the introduction of this brand will collect a positive feedback.

1) Evaluate HTC’s performance as described in the case. What are its competitive assets and liabilities?

Samsung products range from mobile devices, TV, audio and video, home appliances, cameras, PC and peripherals and print solutions (Samsung 2014). This essay will predominantly look closely at Samsung’s mobile phones market.

By the end of 2012, Samsung electronics become the largest producer of televisions and mobile phone. In order to achieve the success and the dramatic rise in consumer electronics sector, the company initiated new methods to innovate and create high quality products .

Today Samsung has evolved into a group of companies unmatched by others in its range of industries and performance. It is now globally focused and responsive to the needs of each market, and more committed than ever to true innovation. The group’s three core business sectors are electronics, finance and trade and services.

The chosen news article is the August 7, 2017 CNNMoney one about the head of the Samsung Company who is on trial where the prosecutors seek to have him serve a twelve year jail sentence for charges of corruption (CNNMoney, 2017). This particular article has successfully galvanized the three core concepts of organizational development. These include organizational climate, organizational culture and organizational strategies. Organizational culture is concerned with the deeply enshrined norms, values and characteristics that the members of the organization share. The organizational climate refers to the mood or singular personality traits of the organization that includes the beliefs and attitudes that bear an influence upon the members’ aggregate behavior. The organizational strategies deal with how the organization identifies problems, negotiates change, plans action and makes an evaluation of its progress. These concepts of organizational development as per the aforementioned article make the basis of the contents of this paper.

The evolution of the world has left nations with an ever changing business environment which keeps companies on their toes.With the technological advancements as well as changes in demographic, many companies have to rapidly change the way they react to these changes in order to stay relevant in a competitive environment (Jovanović, 2015). Samsung has adapted to today’s business through adopting Western business practices into its Japanese system as well as digital technology(Khanna, Song & Lee, 2011).The role of management in today’s industry has rapidly changed from the role of a manager imposing restrictions to an organisational tool, not only for a company but personally as well (McCrimmon, 2010).Management system used in Samsung during the S-level recruitment program proves the importance of managerial ranks as well as an organised system(Khanna et al, 2010).

On being operational in the global market, Samsung has been subjected to various kinds of pressure. Therefore, the focus of this report is show while formulating an international strategy how Samsung should take both environment factors into consideration that will shape their business approach. The analytical business tools namely PESTLE and Porter Five Forces will be used to understand the micro and macro environment drivers of Samsung’s strategy.

In this report, I have identified the company, Samsung Electronics Co., Ltd (which will be referred to as Samsung Electronics), a South Korean multinational company, currently headquartered in Suwon, South Korea (Samsung Electronics Co., Ltd, n.d), for the Enterprise Information Systems (EIS) Assignment. Samsung Electronics is the flagship division of the Samsung Group, a South Korean multinational corporation company headquartered in Samsung Town, Seoul.

Recent quality related issues have put Samsung Electronics, one of the world’s largest technology companies at risk. These quality concerns, spiked through recent recalls and external complaints, have generated a flow of bad news coming to the desk of quality director Kevin Sarni. The issues most commonly found within the complaints related to display issues, customer service support, faulty electric components, audio, and safety. Of the main issues, display and customer service support appeared to be the most detrimental. Once the patterns and themes became visible, Samsung and its quality director Kevin Sarni were challenged with immediately identifying root causes. This was

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

In my conclusion, I would like to emphasize that SAMSUNG has a quite distinctive way to carry on its business. From the part of visible aspects, it has a different way to build up its image by emphasizing the blue color, while other competitors such as SONY and APPLE focus on the shape of logos to do the same thing. From another aspect of organizational culture, the invisible aspects, we can find its effort to be adjusting well to a society where the organization affects. It tries to contribute its profit to the society by offering an educational service, a welfare service and even some public performances and so on. Although, it has been obvious that such a large co-operation company like SAMSUNG has a responsibility to contribute its profit to make the society better, SAMSUNG`s profit contribution policy is very well-organized so, it can be a very own aspect that SAMSUNG has. Lastly, its managerial structure has an incredibly unique way to communicate to each other and get a new idea from people. It has a very strict hierarchical structure that is carried out by people in the organization all the time, but

Samsung is one of the world’s premium electronics manufactures. The estimated value of Samsung brand had risen from US$6.37 billion in 2001 to US$10.85 billion in 2003. A major factor behind this impressive growth had been Samsung’s effort to redefine itself as a vendor of cutting-edge, “gee-whiz” consumer technology. Samsung believed that repositioning the brand is a vital to the company’s future success.

Menurut mereka SKB 4 menteri yang baru-baru saja dikeluarkan dirasa menyebabkan jutaan buruh terancam terkena PHK. Mereka juga menuntut antara lain hak atas perumahan layak bagi rakyat miskin dengan menghentikan penggusuran, melaksanakan reformasi agraria dengan menyediakan sarana produksi untuk petani dan nelayan.

Masyarakat yang terdiri dari orang-orang kebanyakan tidak mengerti apa orang-orang filem ingin sampaikan untuk mereka dan kepada siapa filem ingin dituju dan ditonton? Filem komersial yang sepatutnya memenuhi citarasa penonton menjadi sebuah filem yang menghampakan penonton . Mana tidaknya, sememangnya filem boleh mengaut keuntungan hasil daripada kutipan penonton tetapi nasib penonton ini dianiayai oleh helah-helah dan janji-janji istimewa orang-orang filem untuk mengatakan filem ini bagus tetapi sebaliknya semua orang sudah tahu dan ini seakan menguntungkan industri tetapi tergadainya maruah dan kehormatan kerana tiada kredibilti filem yang berkualiti. Hal inilah yang membuatkan industri filem negara tidak berkembang pesat.