1. Company Background:
Analysis of Domestic Background:
Twinsaver is a South African company that manufactures and distributes roller towels, facial tissues and toilet paper (Bloomberg, 2016a). The company´s goal is to help parents teach their children about the importance of hygiene, aiming at family households as their main target market (Twinsaver, 2015).
South African household income distribution is among the world 's most unequal, creating a highly budget-conscious consumer segment (Euromonitor International, 2015a). 91 per cent of South African consumers prefer low-priced economy and standard toilet paper (Euromonitor International, 2015b).
Twinsaver advertises their products through televised advertisements and social media,
…show more content…
2. SWOT Analysis:
A SWOT analysis is used to determine Twinsaver´s strengths, weaknesses, opportunities and threats (van Assen, van den Berg & Pietersma, 2008, p. 64).
2. SWOT Analysis:
A SWOT analysis is used to determine Twinsaver´s strengths, weaknesses, opportunities and threats (van Assen, van den Berg & Pietersma, 2008, p. 64). Twinsaver´s strengths in the South African market include market leadership, low distribution costs and high brand recognition. None of these strengths transfer directly to the Australian market place, as Twinsaver 's brand is unknown to most Australian consumers. Alternatively, the company´s use of social media might be an advantage as most Australian retailers offer online shopping opportunities to their consumers.
The growing population and increasing disposable income in Australia indicate a growing market opportunity but the Australian market for toilet paper is dominated by high competition among the three current market leaders, and the barriers to entry are high. Importation costs reduce the benefit of low cost South African production but favourable exchange rate trends and forward hedging benefits may support margins (Bloomberg, 2016b).
3. Analysis of Australian Market:
Australian Consumer Behaviour:
In researching consumer behaviour to develop a successful marketing strategy (Roy, 2009)a number of key Australian consumer behaviours become apparent. The most influential are:
Indicators: Recent Trends:
The SWOT analysis is commonly known as a tool for business analysis. Its main use is for looking at strengths and weaknesses to do with the organisation, current or future opportunities and possible internal and external threats. These can then be dealt with to make them into a positive.
The SWOT analysis is a great way for companies or organizations to determine their brand and product’s strengths, weaknesses, opportunities, and threats. In order to more effectively determine these areas, separation of internal and external issues within the company or association is crucial.
SWOT Analysis SWOT Analysis is a very effective way of identifying your Strengths and Weaknesses, and of examining the Opportunities and Threats you face. Carrying out an analysis using the SWOT framework helps to focus activities into areas where the business are strong and where the greatest opportunities lie. Strengths: * What advantages do you have?
SWOT Analysis: A tool for examining a company and its environment. Defines the company’s strengths, weaknesses, opportunities, and threats
“A SWOT Analysis is the most used tool for audit and analysis of the overall strategic position of the business and its environment. Its principal purpose is to identify the strategies that will create a firm-specific business model. The plan aligns the organization’s resources and capabilities to the requirements of the environment in which the firm operates. The analysis is to evaluate any potential and limitations and the probable/likely opportunities and threats from the external environment. The results provide the positive and negative factors inside and outside the firm that affect the success.” A SWOT analysis is conducted to determine the strengths, weaknesses, opportunities, and potential threats to the organization. ("SWOT
SWOT analysis provides a structure for analyzing either your own strengths and weaknesses, and the opportunities and threats you face, or in a work context for analyzing the strengths, weaknesses, opportunities and threats a business or event faces. Ideally it is one step in a process which helps you to
SWOT Analysis is a simple but useful framework for analyzing your organization's strengths and weaknesses, and the opportunities and threats that the company face. It helps you focus on your strengths, minimize threats, and take the greatest possible advantage of opportunities available to you will giving you the opportunity to ward off possible threats from external sources.
Swot analysis refers to the strength, weaknesses, opportunities and the threats that a business faces. Every company has its strengths, weaknesses, opportunities and threats that it faces.
A SWOT analysis is an evaluation a company’s strengths, weaknesses, opportunities, and threats (Armstrong, 2010, p.77). A SWOT analysis is a useful tool in comparing a business, or in this case a character’s, traits to the situation and to other characters.
Armstrong, G. Brown, L. Burton, S. Deans, K., & Kotler, P. (2010). Marketing (pp. 4-40). New South Wales: Pearson
The process of SWOT analysis is a universal method widely approached in corporations to scan the internal and external environment so that companies can deploy relevant countermeasures to make improvements. It contains four elements, they are strengths, weaknesses, opportunities, and threats (Helms & Nixon, 2010).
SWOT analysis helps you decide your position against your competitors, identifies best future opportunities, and highlight current and future threats. SWOT analysis is an acronym for Strength, Weakness, Opportunity and Threat. Strengths and weaknesses are internal factors that you have within your business on which you have full control whereas opportunities and threats are external factors on which you have no control.
SWOT analysis covers the strengths, weaknesses, opportunities & threats which a company is facing in its internal & external environment. Strengths & weaknesses fall under the internal environment of the company and opportunities & threats fall under the
SWOT analysis basically entails identifying and outlining the organization’s strong attributes that are helpful to achieving the objectives(strengths); weak attributes of the organization that are harmful to achieving its objectives (weaknesses); external opportune conditions that are helpful to achieving the organization’s objectives (Opportunities); external conditions that are harmful to achieving the organizations objectives(threats). Basically the organization identifies and strategizes on how to use each strength, stop each weakness, exploit each opportunity and defend itself against each threat in order to maximally achieve their objectives.
According to What is SWOT Anlysis (2011), SWOT analysis is an analysis used to identify the internal factors (strengths and weaknesses) of the company as well as external factors (opportunities and threats) of the company.