Case Study: The Tippecanoe Arts Association

Within the craft beer market, consumers have many products to chose. A product is anything offered within a market that which fulfills a want or need (Armstrong & Kotler, 2015). In 2012, over 1,750 breweries operated in the United States (U.S.), with over 1,920 the following year (Brewers,

Many situations present the important synchronization of internal versus external negotiations. Many individuals have studied how each side in the negotiation is able to manage the internal opposition to agreements being negotiated. This can also be known as “on the table”, or what exactly is on the line in a heated argument. Each individual involve in an argument has a particular position to be managed, and often times own personal interests are widely expressed. This paper will expand upon the case of Fischer collecting needed funds from Smith with proposals and ideas for a manageable negotiation.

Different regions across the United States have different taste The committee will then determine the cities with the most potential to move forward with. Representatives from the Real Estate Department will search the area for existing small, already existing brewery locations available to lease or rent. If no pre-existing locations are available, then competitors with the potential to buy out will be identified. Ideally, leases will be signed for a 7 year term, with the option to extend the lease after 5 years. All locations should be determined by the end of the third quarter. As soon as the areas are identified, members of the Human Resource Department will begin searching for Brew Master to run and operate each of the new nano-brewery locations. These Brew Masters can be identified from current brewery locations or from competitors local to the new locations. Training on the methods and policies of the Boston Beer Company should be immediately upon identification.

Beer is the Drink of Choice-Downtown Huntsville has eight (soon to be nine) craft breweries. What do you do when you have that many breweries? You create a Craft Beer Trail and that is what Huntsville has done. To participate in the fun, grab a Craft Beer Trail card at the Huntsville/Madison County Visitor Center or one of the breweries featured on the trail. At each stop, get your card stamped. If you collect all eight stamps, you get a free Trail Boss bottle

The original product chosen for this class is the first in a line of craft beers from the Area 41 Pizza Company. Area 41 Pizza has chosen to start a craft brewery and tap room to build on the success of their restaurant. The tap room and brewery will be located next to the current Area 41 Pizza Company restaurant in the Mt. Laurel community. The initial offering from the brewery will be Area 41 Empty Keg Double IPA. Marketing and distributing this product, as well as the follow-on beers will be critical to the success of the craft beer business for Area 41. In this week’s assignment, I will how I will make, warehouse, and move the product to the next channel. Additionally, I will look at the channels of distribution structure used to

New Belgium is, however, the third-largest craft brewery in the nation, with estimated sales of over $100 million, equaling approximately 700,000 barrels of beer per year. An analysis of the craft beer industry as a whole suggests that there is continued growth potential for New Belgium. Exhibit 5.1 of the New Belgium Brewing (B) case shows that craft beer is the fastest growing segment of the U.S. alcoholic beverage market, with an increase in market share of over 100 percent from 1999-2011. It is also an industry whose customers tend to be extremely loyal, making them less likely to view craft beer as a commodity. Consequently, craft beer has a higher probability of being immune to competition from inferior goods and substitutes. This is particularly applicable to New Belgium’s target market of “beer connoisseurs” that appreciate the high quality and taste of craft beer and who include “executives, lawyers, and accountants” with the continued ability to pay higher prices for craft beer, enabling the craft beer industry to achieve gross margins of up to 30 percent (Clark & Rogler, 2013).

Growlers Hawthorne, Bazi Bierbrasserie, and Lucky Lab are just a few of the local microbrews in Oregon. At anytime of of the day you can go enjoy some craft beer, you can even get a jug of beer. What could be better

When it comes to the craft beer ethos — and it is an ethos — Kitchener-Waterloo has it all. No small wonder. After all, this is the home of Oktoberfest. The Golden Triangle knows beer and brews up pure experiences. You've never done beer if you haven't done Ontario Craft

Florida Craft Brewery: Biscayne Bay Brewing Company http://biscaynebaybrewing.com/ Established: Brewing onsite since 2012 and distributing to South Florida since 2014. The taproom officially opened August 16th, 2016. Location: 8000 NW 25th Street Suite 500, Miami, FL Known For: Biscayne Bay Brewing’s most popular offerings are their ‘Biscayne Bay Saison’ and ‘Miami Pale Ale’.

As of June 2015, there are eight breweries in Huntsville, soon to be nine. This smallish southern city, population 180,000, has undergone a total transformation as far as its craft brewing industry is concerned. Like so many other American cities, beer has come into the vogue, but few if any can claim to have experienced such as a rapid, radical, city-defining seismic shift. In just five years, “old veteran” brewing presences have been established and a younger generation has come along to reap the rewards of a clientele that continues to refine its taste. It’s still very much a work in progress, but to compare the “before” and “after” statistics is shocking. Thanks to a timely repeal of some antiquated laws that held the brewing industry back-a home brewing ban, an ABV cap, a ban on large-format bottles-craft beer is now free to thrive.

Texas is home to thirty-five operating breweries, but when speaking of the cultural landscape and the effects the breweries have had on the environment around them it is best to relate it to our home, the Dallas-Fort Worth metroplex. Going back to when breweries first got their start in Texas,

Compared to VAG, a conventional organization in the cultural field, the second example turns to another kind of cultural organization that plays an equally active role in the art world—the charitable foundation Toronto Arts Foundation (TAF). Toronto Arts Foundation is a non-profit (charitable) organization, with its core activities spanning across

- Pratt Fine Arts Center serves as a lasting tribute to Edwin T. Pratt, and the organization seeks to honor his memory by pursuing its mission of making art education accessible to everyone, for people of all ages, all skill levels, and all backgrounds. After 40 years of uninterrupted operations, Pratt has had a huge impact on the creative health of Seattle’s art community, and has helped launch the careers of many established local, regional, and nationally known artists.

[THE CRAFT-BREWING INDUSTRY CASE-STUDY] Submitted By Andrew Bankui Laith A.Rahim Sergio Mattos TABLE OF CONTENTS EXECUTIVE SUMMARY.................................................................................................3 a) PURPOSE OF THE REPORT………………………………………….3 b) CRAFT-BREWING INDUSTRY ANALYSIS ……………….3 c) RECOMMENDATIONS ………………………………………………….4 INTRODUCTION….............................................................................................................5 CASE ANALYSIS...............................................................................................................6 a) MARKET ANALYSIS……………………………………………….6 b) CONSUMER ANALYSIS………………………………………….7 c) SWOT ANALYSIS……………………………......………………….8 SUGGESTED QUESTIONS WITH ANSWERS …….………………………………………….………..9 WORKS CITED ..................................................................................................................11 Executive Summary PURPOSE OF THE REPORT This study examines craft brewers as a niche market for the malting industry.

This means there is economic opportunity present in the craft brew industry and that it could be a profitable place to do business.