The Abu Nawas Beverage Company: A Short Story

     In this paper I will be talking about the U.S. beer industry and in short an overview of the brewing industry worldwide. I will talk about the barriers to entry, economies of scale, government intervention, pricing, current market trends, product differentiation, and imports. The focus being mainly on the U.S. brewing industry oligopoly. The U.S. brewing industry has three major players: Anheuser-Busch, SAB Miller, and Coors/Molson. Anheuser-Busch is currently the largest brewer in the world, producing over 100 million barrels a year. Anheuser-Busch currently owns over 50% of the market in the United States, with Miller trailing behind at 20% and Coors at about 11% with the rest of the market occupied by imports and craft breweries. When analyzing any industry, how easy it is for newcomers to enter the market is a great importance. If there are high barriers to entry

In a world where large, corporate breweries rule the market, craft beer is created to please an audience that applauds the styles, techniques and flavors. Though craft beer can be purchased through several different outlets, the best place to thoroughly enjoy the entire experience of the specially made beer is in the brewery where it was made. The article titled, “In Lean Times, a Stout Dream” in The Wall Street Journal1 states that, despite the hard economic times and consequent consumer cutbacks, sales of craft beer, the industry 's fastest-growing segment, rose

Boston Beer Company (BBC) has enjoyed much success with their craft beers with Samuel Adams as their main focus. Being the leader of this segment, overtopping five of their competitors combined (Exhibit 1), the company now must decide how to take advantage of the light beer market. Boston Lightship, their current light beer, had been a small contributor in BBC’s product line. Currently, it is facing dwindling sales with product volumes down from 12 000 cases per month to 3000 cases per month.

The Boston Beer Company, Inc., founded in 1984, is a leading brewer in United States, offering wide variety of high quality full-flavored, handcraftedbeers. It is distinctive due to the time-honored recipe of brewing and authentic, consistent quality of alcoholic beverages. Samuel Adams Boston Lager is the pride of BBC, regular handcrafted beer “stands for quality, inner self-worth, authenticity, and unique New England or Yankee toughness” ( Martin Roper, Chief Operating Officer). Unfortunately, the company experienced the failure of conquering light beer segment

The documentary shows how the two small beer entrepreneurs, Rhonda and Sam try to establish themselves in the beer industry and success in the high potential market. The film shows that the beer industry is governed by some difficult and outdated laws along with an oligopoly of the large brands. These large brands manipulate the beer industry by acquiring and buying off the smaller brands which they find competitive among the market. The small brewers thus face difficulties and barriers establishing themselves in the American beer industry. The big giants like the Coors Brewing Company, Anheuser-Busch, and the Miller Brewing Company face challenge from the independent craft beer producers when these new brands are put on shelves; so they seek ways to prevent distribution and production of these small brands, which is harmful for the competition in the beer industry. Sam Calagione and Rhonda Kallman are considered as small entrepreneurs in the beer industry who struggle from the large brands, the difficult laws, and the less competitive but highly profitable

Molson Coors is a thriving international brewing company that has nine Signature Brew drinks and 123 Special Brew drinks that ranges from non-alcoholic to alcoholic (Molson Coors Brewing Company, 2016b). They have multiple markets around the world which contributes to the success of the company in the brewing industry. This report analyzes Molson Coors’ internal and external environments which determines their position in the brewing industry. It also discusses strategies the company uses in order to be successful in their industry. Molson Coors shares the industry with its main competitors but has its own uniqueness that makes its business stand out. Molson Coors is a successful business that presents opportunities for economic growth.

The brewing industry can be characterized by Porter’s Five Forces framework. New entries to brewing have a relative ease in creating home micro-breweries, which is aided by

On April 17th, 2009, the much-awaited documentary, Beer Wars Documentary, was shown in many cinemas across the United States. It’s a documentary that discusses the grassroots efforts of the craft beer industry having been filmed similar to a Michael Moore style documentary. It is a self-styled documentary by filmmaker Anat Baron portraying the beer industry in America from the vantage of small artisanal brewers and specialty beer producers. During the 30 days preceding the release, there was a flurry of social media activity that created a buzz about the documentary creating its publicity. In the buzz, the brand promise of Beer Wars Documentary asserted that it would take its viewers inside the boardrooms and backrooms of America’s beer industry

The Adolph Coors Case Study proved the dedication and self-reliance Coors brings to the beer industry. Having overcome great adversity by surviving the prohibition years, Coors durability and sustainability are also complimentary points on the structure of the company. Coors is a family owned company that had humble beginnings in Colorado and within 100 years grew into a multimillion-dollar company. Coors’ controlled manufacturing process is a sign of their individuality in the beer industry, this was not an unknown fact, however, as they were receiving orders to ship Coors beer all across the nation as of 1972. The case study allowed an internal and external point of view, which was highly beneficial to properly analyze their upcoming problem within the company.

The Company must revisit objectives and goals and look into available resources (partnerships). At an external level, facing competition from other types of craft brew products. The Company needs to assess competitor’s strength and weaknesses, gathering data which in turn may provide a “loophole” for New Belgium to target the competitor’s market share. The Company will gather information of potential new customers. Figuring out why do customers select competitor’s product over theirs or what customers want, as tastes and trends are always changing. There will always be regulatory laws and social propaganda of “drink responsibility.”

Within the craft beer market, consumers have many products to chose. A product is anything offered within a market that which fulfills a want or need (Armstrong & Kotler, 2015). In 2012, over 1,750 breweries operated in the United States (U.S.), with over 1,920 the following year (Brewers,

With Craft brewing on the rise again in the Cincinnati area, after its first run in the years prior to prohibition, the local Cincinnati area craft breweries are making one batch at a time for all to enjoy. Craft brewing has spanned over 200 years and once made Cincinnati the world capital of beer breweries. Hudepohl, Christine Moerlein were amongst the top breweries in the Tri-State. Some others are making a comeback along with young entrepreneurs opening new taprooms for the beer loving crowds to once again come together and enjoy a quality crafted brew and great social interaction.

Innocent drinks are a company that produces and sells a variety of different smoothies and juice drinks made from 100% fruit, the drinks come in all different shapes, sizes and flavours such as little bottles, big cartons, smoothies and juices especially made for kids and a more refreshing range of no-from-concentrate. Over 2 million of Innocent Drinks are sold around the world per week causing it to be the UK and Europe’s number one smoothie brand. The company started in 1999 by 3 Cambridge university graduates who first began selling their smoothies at a music festival, due to the popularity of their smoothies they began to develop their business and got a £250,000 investment from a wealthy business man. The company have now grown from 3 men, to a 350 people team who work across the whole of Europe with the drinks available in 50 different countries, this has helped the company have a turn over of more than £200 million per year.

The suppliers for craft beer include the source of the ingredients and the source of the materials used in production. The craft beer industry relies on responsible, dependable, fresh supplies from different industries to make production and distribution possible. The suppliers for production include various industries for the basic ingredients; wheat, barley, soybean, corn, yeast, malt, nuts, sugar and water. Other suppliers for distribution include the packaging industry, which consists of aluminum, glass, cardboard, and containers. Smaller companies face a financial barrier here when attempting to make flavorful beers that require high priced raw materials.

This paper is intended to review the history of brewing beer, the differences between the breweries, the trends, the process and ingredients used in brewing beer and the styles of beer. Detailed information will be discussed on how to adequately serve beer with food and how to compliment them together to make them appealing to the public. Beer was invented many centuries ago and was first known as a homemaker skill. Over the years beer has become very popular and technology has made the process of brewing beer less complex and more flavorful allowing for extreme success in the brewing industry.