Case Study : The Vitamin Shoppe

b. How does the mission relate to the type of products the company sells? (1-3

Q1) Assess the product-market strategy and financial strategy Massey pursued through 1976. Where possible, compare Massey’s strategy with those of its leading competitors.

A. Describe Eco-Products’ early history (1990 through 2003). Would you view the firm during that period as being a life-style business, an entrepreneurial venture, or? Why?

The company has launched a new line of products in a bid to improve its competitive edge in the retail industry. In addition, the new line of products aims at meeting the demands of customers at all levels. The new line of products includes products such as vegetables, deli services, kitchen essentials, designer clothes, and décor products. These products are targeted to a certain group of

What is the business model? What industry are they in? How big are they (numbers of employees, number of locations, sales, market share, industry rankings, number and size of direct competitors)? How long have they been in business: is this a “traditional” or “new” organization? Are they publicly traded or privately owned? Who owns them? Describe the vision and mission statements, and organizational goals. Do these define the business? Are they appropriate, inappropriate? In the appendix, include information like recent financial results, ownership structures, board of directors’ names and backgrounds, market share information, etc.

The sales composition is split into 37% from grocery stores, 20% from drug stores, 35% from mass merchants and 8% from miscellaneous sources. 70% of their total sales value is derived from 10% of their important customers. The company has foreseen valuable increase in their demand and is about to face some problems due to their traditional distribution network and their competitors. To focus these issues, they have decided to improvise on certain issues by collaboration with suppliers and customers which are discussed below.

{. How many consecutives years the company has been profitable, its current ration and its ROE

|How the company will promote services/good to the target market. |Where the company will be located or products and services sold. |

1.From the annual reports you previewed, what is the company's corporate strategy? What are their company goals and were they successful in achieving those goals? Please list the company of the annual report you previewed.

Publix Super Market. Describe the type of business market, its business share, financials, size and global presence.

20 5. Corporate-level strategy 25 6. How is the effectiveness of the company’s strategies? (ROIC) 26 7. What strategic problems does the company have?

3. What is your assessment of the competitive strength of Kraft Foods’ different business units?

6. What are the strengths and weaknesses of Coach Inc.? What competencies and capabilities does it have that its chief rivals don’t have? What new market opportunities does Coach have? What threats do you see to the company’s future well being?

Who are the companies or brands with which the organization or brand competes? What are their sales and market share trends? How do their approaches to the market differ from the organizations, and from each other? Are there any specific weaknesses in any competitors that can be turned into opportunities? Are there any specific strength that are major threats? What adjustments have been made? Succeeded or not? What other changes are being contemplated? Why?

A. Describe Eco-Products’ early history (1990 through 2003). Would you view the firm during that period as being a life-style business, an entrepreneurial venture, or? Why?