WMU ID #068431546 Case Study-2 1(a) The Penang Mutiara which is located on the lush greens of the Indian Ocean coast of Malaysia is one of the most luxurious hotels of South-East Asia. This hotel is owned by PernasOUE of Malaysia and managed by Singapore Mandarin International Hotels. This luxurious hotel gives its best quality of service to its customers. According to the Penang Mutiara hotel the quality of service means helping guests sort out their own problems. The hotel always tries to cut
of Finance) Experience - 1984- 1997 Samsung Group Shilla Hotel (Finance Dep.) Awards & Certificates - AHLA – Certificate of Supervision in Hospitality Industry - Best Hospitality Management Company Award by Korean Academic Society of Hospitality Administration , Best Tourism Company Award by Tourism Sciences Organization - Incheon Free Economic Zone Member of Advisory Committee A well-respected and recognized leader in the hotel industry in Korea, Mr. Kim is President of Hospitality Tourism
interstate or overseas. The location of the Radicor hotel attracts both business travelers as well as tourists. Considering the number of visitors it is comprehensible that competition between hotels, cafes and restaurant would be very high. Hotels have to go beyond excellence to attract customers as in such a location with so varied visitors it is a challenge to meet the expectations of everyone and maintaining the customer service level. The Radicor Hotel takes pride in providing quality and excellence
million reviews of hotels and restaurants. The site operates in 30 countries worldwide making it a powerful and unstoppable force. Tripadvisor.co.uk (2013) The next review site that even comes close to TripAdvisor is booking.com with a mere 14 million reviews per month compared to the review giant of TripAdvisor. Stephen Kaufer co-founded TripAdvisor in 2000 with the mission to “help
A Case Study in Hospitality Phillip Lehane MIssouri State University Background This case begins with a busy, successful hotel that is part of a well-known major chain. The employees are happy and productive, there are no problems with anything. Audrey is an employee at the front desk and, unbeknownst to the rest of the hotel staff, she is in a relationship with her direct supervisor, Gerald. Their relationship has lasted roughly three months. Audrey had recently finalized a divorce, and has been
Karamjeet singh Student ID: 201514195 Submitted to: Dr.Rajka Presbury Table of Contents TABLE OF CONTENTS 3 EXECUTIVE SUMMARY 5 TOPIC 5 - THE RESTAURANT BUSINESS 6 SYDNEY RESTAURANT 6 TARGET MARKET: 7 LOCATION: 8 THE MENU: 8 ATMOSPHERE 9 SERVICE: 9 INVESTIGATE THROUGH SOCIAL MEDIA: 9 RECOMMENDATION: 10 TOPIC 6 - BARS 10 BARS: 11 .DAN MURPHY’S 11 TOP SELLERS: 11
Abstract This case study discusses the critical issues in waste management for a large, luxury brand spa. It explains the need for analysis of a team effort to successfully implement strategies for reducing the carbon footprint. The problem appears to be a lack of communication and resources amongst the management and staff. The importance of waste management can relate directly to revenue in several ways including how supplies are utilized, reusing or selling unused equipment, and decreasing waste
Executive Summary This essay looks at the Ritz-Carlton hotel operations, marketing strategies and service qualities. The essay will also include the transformational process model (including inputs and outputs) like shown in the Hospitality Operations A system approach book by Ball et al. (2003), also market segmentation, differentiation and position in the market. The information was obtained from different literature such as academic journals and topic related books. RITZ-Carlton
MARKETING ENGINEERING FOR EXCEL • CASE • VERSION 2.0.2 Case Forte Hotel Design By Gary L. Lilien and Arvind Rangaswamy 1. Before beginning any case, you should familiarize yourself with the model being used. Marketing Engineering for Excel comes with tutorials that demonstrate the capability of each model. The tutorial can be found under each model within the ME►XL menu after starting Excel. These tutorials are designed to work with our OfficeStar examples which are
University Abstract This paper summarizes my research in area of lodging and hotel industry, focusing on importance, ordering and controlling amenities in hotels. I have gather information from hospitality industry journal articles, web sites and also directly from facilities to gain knowledge on importance of hotels amenities and guest perceived value of these amenities. This research also seeks to understand how the hotels can use amenities to attract guest, promote the property, increase sales and