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Case Study: Widgecorp

Decent Essays

As a sales manager for WidgeCorp I have just been informed that we are considering branching out into the cold beverage world. Unfortunately, I have been asked to come up with a regression model in order to help forecast monthly sales of all cold beverages for the next year. Therefore, I will be analyzing several variables that will help me determine if there is a relationship between any dependent variables as well as one or more independent variables. Although, this is something new for our company we are planning on selling these beverage in the South, Southeast and some northern states north of North Carolina but not past Delaware because we feel that this will be our best marketing area for this new beverage. Furthermore, I have found that we can better determine how our sales are for the area as well as if there will be a need to push our new beverage out to other areas because the sales we forecast were better than expected which means it will bring in more money if we extend the sales range.

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