Celebrity Power Essay

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Introduction Living in the twenty-first century we are exposed to media whether it is television, films, magazines, or tabloids. Celebrities play a huge role in people’s lives by acting as role models for those seeking guidance or advice. Celebrity characteristics and the way we view them have a significant impact on choices we make especially decisions regarding health. Sometimes it isn’t realized that a celebrity actually influenced a choice you’ve made. Although scholars have claimed that celebrities have influenced body image perception, they have neglected to fully appreciate the impacts that celebrities have on issues such as drug use, eating habits and cosmetic appearance. Therefore, scholars must focus on all related health issues…show more content…
During BIRG, fans have a tendency to envision themselves closely connected with teams that win. Fans using the words like “we won” are evidence of this phenomenon. Most people are also more likely to wear the teams’ apparel after a win. Tendencies to bask in reflected glory help to explain why people develop an imagined association with the athlete or team and shape associated responses like heightened joy after a remarkable win. Conversely, even with losing teams, fans can develop a strong attachment that can induce fans to be loyal although the team is mediocre. The second theory, parasocial interaction, conceptualized by Horton and Wohl, is basically “an imaginary relationship between a television viewer and the television personality or “persona”” (Horton & Wohl 1956). W.J. Brown says that, “Parasocial relationships with celebrities occur through a variety of mediated contexts” (362). For example, an audience can develop parasocial interaction or relationships with sports celebrities through going to sporting events, watching sports on television, viewing commercials that feature athletes and collecting memorabilia. Lastly, identification is the third theory that can explain how individuals can become involved with a sports celebrity. In the 25th issue of Public Opinion Quarterly, Kelman describes two means of identification. The first he called classical identification, and defines as, “attempts to be like or actually be the other person”
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