Challenges Facing Intuit Inc.

4645 WordsApr 5, 201619 Pages
CHALLENGES FACING INTUIT INC., AND A COMPLETE ANALYSIS OF THE SOFTWARE INDUSTRY 19 Challenges facing Intuit Inc., and a complete Industry Analysis: Matthew Bernier NAU BBA 497 Independent Study Running head: CHALLENGES FACING INTUIT INC., AND A COMPLETE ANALYSIS OF THE SOFTWARE INDUSTRY Abstract Since the world is becoming more computerized, the software industry is growing at a steady rate, with the prospect of even more rapid growth in the future. This report therefore analyses the business environment which is surrounding the software industry, and how the companies which are operating in it can be affected by this environment. The basic findings of the report include the following: the software industry is a very competitive one, and the consumers have a lot of bargaining power. The industry is also affected by the rapid change in the general computing requirements. Moreover, the report analyses the software industry in the context of Intuit Inc., a company which perennially produces financial management software. Table of Contents Abstract 2 Introduction 5 Industry Analysis 5 Industry Size and Growth Trends 5 Maturity of the Industry 6 External Economic Factors and their Effect on the Industry 6 Seasonality 7 Technological Factors 8 Regulatory, Political, and Legal concerns 9 Competitive Environment and Changes in the Competitive

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