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Changing The Music Industry As We Know It

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As time continues to change, so does the music industry as we know it. Artists of different races, genders, and differing music styles continue to emerge and create top hits on the charts. However, some of these artists chose not to associate with major record labels, or sell any of their music to them. These are the people bringing about the real changes that ought to be recognized and discussed. For this paper, I decided to look at the group Postmodern Jukebox, their background as a group, their style of music, and route they chose in this business. I believe groups like Postmodern Jukebox are changing the music industry as we know it through their commitment to producing unique music, and allowing for a diverse following that encourages living out your own true identity. According to the group’s official website, Postmodern Jukebox was founded by a young college drop out, Scott Bradlee, who was struggling with ideas of how to pay off his student debt when he reached out to former college friends and talented musicians Chris Anderson, Ben Golder-Novick, Brandee Younger and Emma Walker to record a song together (PostmodernJukebox.com, n.d.). From there, Postmodern Jukebox began to remake many popular pop songs with their own unique twist, with the first song they recorded together as a group being Lady Gaga’s song “Paparazzi," that was later posted on Youtube to become a huge success for them (PostmodernJukebox.com, n.d.). Starting a Youtube channel seems to be an up

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