Chick-Fil-A Marketing Strategy

I learned about the Chick-fil-A Franchise Opportunity through my own personal research. I began to research an opportunity with Chick-fil-A when I purchased my home in Elgin and found myself driving to Austin to enjoy Chick-fil-A with my children every Saturday.

In today’s society, it would be most beneficial for Chick-fil-A to be open on Sunday. Not to mention the sales they could record, but almost every other fast food restaurant is open seven days a week. Just about all employers will tell you that you work for the customer, and with Chick-fil-A finding this happy medium, they can do so more cooperatively.

According to the Chick-fil-A Team Member handbook, “... we strive to maintain an atmosphere of hospitality for all customers. We want to create a pleasant experience for all who visit our restaurants. We maximize the opportunity to build the business and to positively influence others by creating a welcoming environment. We are hospitable to all customers.” Employees are specially trained to provide a favorable experience when handling visitors or long-time customers. Chick-fil-A began in 1946 in Hapeville, GA, when Truett Cathy opened his first restaurant, Dwarf Grill. Credited with inventing the original boneless breast of chicken sandwich, Mr. Cathy founded Chick-fil-A, Inc. in the 1960s and pioneered the establishment of restaurants in shopping malls. The first Chick-fil-A restaurant opened in a mall in suburban Atlanta in 1967. Starting then, Chick-fil-A has steadily grown to become the second largest quick-service chicken restaurant chain in the United States, with more than 1900 locations. Many reviews on the dining experience are 3.5 to four out of five stars. Based on 91 reviews from Consumer Affairs dot com, the average rating was four out of five

Chick-fil-A, Inc. has grown into one of the most popular establishments in the United States offering exemplary customer service and delicious meals since it was first established in 1946. With the company 's success, Chick-fil-A has provided many communities with over a million dollars in food, programs, and donations.

Looking at Chick-fil-A consumers specifically, 72 percent of consumers who visited Chick-fil-A most often come from south part of the United States. Of Chick-fil-A consumer, 73.5 percent are white and 69 percent have received at least some level of college education. Those between the ages of 18-49 are Chick-fil-A top consumers, with 30-34 year olds being the age range with the most consumption at 11.2 percent. This is largely due to the fact that this is the age range where people become parents and have children living in their household. Besides, quick food service like Chick-fil-A accommodate the need of people from age of 30-34, who are mostly employed and have a quick pace

One key responsibility of working as a manager is to recognize the best way to organize and run an organization. A manager who can work with and put into motion the structure and plans of a company is very important to the life of the organization. Chief Executive Officer of Chick-fil-A Dan T. Cathy is an example of such a manager and business owner. Chick-fil-A began its journey in 1960 in Hapeville, Ga. Since then the second

For this paper I choose a well know fast food restaurant, which is “Chick-fil-A”. Chick-fil-A is a restaurant that they focus on all ages, and any kind of people. On March 25, I personally went to the “Chick- Fil- A” that located beside the Pasadena City College and observe. Chick- Fil- A is a company that tries to focus on every age as possible as they can, even though the price that they had marked is high than the McDonald, Jack in the box, etc... but they are giving costumer the better quality of foods. However when I site down and observe I found out there are few families with kids, old people, students, and businessman, etc…. Moreover, Chick- Fil- A had chosen a great location to locate their restaurant, beside the restaurant, which

Chick-fil-A shows its dedication to TQM by implementing quality beyond the food. The environment Chick-fil-A provides is family friendly as shown by Chick-fil-A’s providing crayons and Cheerios for free to its customers. This allows families to feed even the youngest of children and entertain children of all ages. Children can be entertained in the playground area and by coloring at the table so parents can relax and enjoy a meal. This returns to the quality of life that Chick-fil-A wants, not for its employees this time, but for its customers. This all goes to show how “Chick-fil-A exemplified the ‘dare to be different’ principle” (Berry, 2000, p. 131).

When first walking in UC the cleanliness of the restaurant. The floors are always sweat and mopped and the tables are always wiped off after each person leaves. It almost feels as if someone is that a real restraint. Liquid Lena's makes customer is more comfortable with eating the food that they prepare because it shows their attention to their customers experience. Next you begin to notice all of the fun paintings on the windows along with the theme that follows through out all Chick-fil-A restaurants, family. The restaurant has pictures of their past owners and accomplishments hung around the restaurant. Not only do they have pictures, but they also have a large beautiful windows that allow light into the restaurant. The light helps add to the positive atmosphere. Any family looking for a fun meal will know that this is the right place to take their children after walking inside. When you look to your left you will see a large glass room with a Play room in it. This play room was created for small children to go in burn off some steam while their parents finish their meals. This is a perfect because it provide parents with a place to take their kids to eat and play all at once. There are high chairs in booster seats in an easily accessible corner, and if they ever run out the staff will happily run and get more. This easy to maneuver and brightly filled building helps parents and other customers feel at ease while they

Chick-Fil-A is an American food restaurant franchise having its head office in Georgia, USA. The company was established in 1946 and has gradually entrenched itself in the American food industry as a cultural icon in the Southern United States for its specialty in preparation of chicken sandwiches. Chick-Fil-A prides itself for the establishment of over1690 branches located within the United States alone as well as its economic contribution to the larger part of Western America and California. It realized sales of around $4.6 billion in 2012, which reflected a 14 percent increase over the overall performance experienced in the previous year by the chain while the same-store sales performance increased by 8 percent. In Houston, Texas, the greatest performer realized a 7.2 million total gross sales in 2012. Chick-Fil-A uses a significantly distinct model, notable in the retention of the ownership of each restaurant since its acquisition. Chick-Fil-A selects the most suitable restaurant location, undertakes its construction, then takes over its ownership. Chick-Fil-A requires a payment of only a $5,000 as capital to become an owner of their branch while its rival franchises pay almost $2 million. The company receives over 15, 000 submissions annually from interested franchise operators for the available 70 slots. Chick-Fil-A receives a bigger allocation of income in comparison to other chains amounting to $190,000 per year. Chick-Fil-A’s solid mission statement and its

The modern fast food industry has undeniably transformed and helped define the American way of life, but not all in positive ways. The industry capitalizes on the exploitation of workers, consumers, and the environment, and Eric Schlosser’s book Fast Food Nation addresses these very issues of the fast food industry. Schlosser criticizes these fast food corporations, projecting his argument to all consumers of fast food. Eric Schlosser’s primary goal is to reveal the deplorable business practices utilized by the fast food industry, and he uses the three appeals of ethos, pathos, and logos all as tools to help persuade the reader and strengthen his argument.

Performance Management is a process for establishing a shared understanding about what is to be achieved and how it is to be achieved. It is an approach to managing people that increases the probability of achieving success. In regards to the definition, Chick-Fil-A has a consistent and calibrated performance management process. They have been focusing on how to develop enough leaders, fast enough to create healthy growth. Leadership is the main part of the company’s success formula. They have a do-it-yourself leadership development culture.

Chick-fil-A is affected by numerous external forces which challenge upper management’s ability to make Chick-fil-A "America’s best quick-service restaurant". Through intense strategic planning, based upon the vision, mission and corporate values, Chick-fil-A has been able to establish a unique position in a very competitive industry. The corporate purpose of Chick-fil-A, "To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact witch Chick-fil-A", their commitment to family and the community, and their sound business decisions, have made Chick-fil-A one of the most profitable and fastest growing quick-service restaurants

Chick fil A is a unique company and is clearly different from most fast-food restaurants; employees are kind, helpful and maintain a clean environment no matter where they located. As stated previously Chick-fil- A’s corporate purpose is constructive in addition it emphasizes their culture “To glorify god by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil- A.” (cite) This statement truly shows how the company’s leadership has created a culture where service is just as important as profit. The emphasis of this section of the paper will be to research while also analyzing how Chick-fil-A makes people a priority and how doing things in an uncommon way has certainly helped Chick-fil-A create a strong culture as well as a successful business.

The major competitor to be outlined is Chick-Fil-A. Chick-Fil-A provides customer delight and satisfaction which is the company’s competitive advantage. Chick-Fil-A has created innovative dining experiences focused on building meaningful relationships with their consumers. Implementation of new services such as “Moms Valet’ has had positive impacts on the customer experience.