Cigna Healthspring Advertisement Analysis

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Cigna Healthspring is a Medicare Advantage healthcare organization that is working to streamline healthcare services for its consumers. They have recently launch various advertisements focusing on preventative care in an attempt to get consumers to see their doctors more on a regular basis and not just when something is wrong. The advertisement above is one of many that feature some popular actors that play doctors on television shows. Although there is a bit of comedy in the advertisement, it captures the attention of the consumer so that they understand the underline message which is to get the annual checkup. This advertisement can be viewed on television, the company’s Facebook page, and their webpage. The purpose for this is to get
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