Recommendations for Cima Mountaineering:
There are essentially following five options available to Cima Mountaineering as explained below:
Alternative 1: Maintain status quo. This option is not being selected because it ignores the current market trends in the face of changing customer needs and wants. Also such an option does not address any of the issues presently facing Cima.
Alternative 2: Enter the Weekender segment as suggested by Margaret Simon. This option appears to be an attractive alternative, but it may put Cima’s Brand name and image as a manufacturer of quality shoes for Mountaineers and Hikers in jeopardy.
Alternative 3: Expand the presence in the current market segment by adding three new models to the existing ones as
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Let’s now look a bit closely to the selected alternative. There are a number of challenges surrounding this alternative, the biggest of which may be the widening of the focus area for the company and spreading of the valuable management resources. It is, however, expected that the Company will overcome such challenges through use of Anthony and Margaret’s level of experience in the field and their willingness to hire knowledgeable staff when necessary, as evidenced in the case study material.
Another significant concern in adopting this alternative is the apparent cost involved in a combination strategy. It is proposed to tackle this concern in multiple ways as under: * Though the number of Boot Styles to be developed will be more in this case, there will be many common expenses in their development. * It is proposed improve and fasten the development process thro’ use of not only the modern techniques and design practices but by putting one or more carefully selected and focused cross-functional teams having leadership and co-ordination skills and dedicated to design creativity, simplicity and speed . * It is proposed to employ the Concurrent Engineering Techniques where the development teams will work in parallel rather than in sequence to achieve faster, better and more economical results. * Lastly, the company appears able to borrow sufficient funds to develop, manufacture and market additional designs.
Though it is expected that
1. If you were on the Dynacorp task force, what would be your first choice for an alternative design? What would be your second choice?.
Valerie Merz’s focused on the business side of the project but Jack Fogel focused more on technical details. Their goal contradicted with the overall goal of the project i.e. launching the project in August 2009 ahead of their competitors. Personal differences created the conflict of interest and hindered the decision making process. This created problem in team design. At individual level, Jack Fogel and team should work towards improving interpersonal relationship. This involves listening to all the group members and understanding their point of view. Jack Fogel should put Valerie Merz and Bret O’Brien’s together and discuss about the modular issue. Valerie Merz must explain the team why modular implementation is important from the marketing point of view. Similarly, Jack Fogel should ask Dipesh Mukherjee to stop working in isolation and to design a timeline as to when the Indian team will finish the software development. Communication will help reduce the team differences and fosters the interpersonal
If a company decides to help differentiate its branded footwear by offering buyers 500 models/styles to choose from, then company managers should evaluate the merits of trying to reduce the $14 million annual costs for production run setup costs associated with producing 500 models/styles at each plant by
These three approaches have all their advantages and disadvantages and allow a great number of combinations. Our idea is to implement a three-step solution.
There are several strategic options that need to be considered in order to fully address the
As such, the management team feels confident of its ability to repay the loan requirements, also taking into consideration the additional revenue forecasted from the increased unit sales as a consequence of increased machine and plant capacity.
In question 3 of the case study, it relates to strategic plan and decision-making process. The question ask, if there has been a strategic planning and decision-making change at Blue Sky? If so, is this a positive change? Yes, there has been a strategic plan and decision-making process at Blue Sky and positive change. The strategy plan comes from an outside consultant that has been asked to help Willis to develop an organization plan. A strategy plan must be for an organization and not an analysis of the current plan. In the
To find out all available options and their pros and cons my team has put together the following analysis:
* Improving labourer training procedures, leading to increased productivity, lower reject rates. These improvements will also increase style and quality ratings, as consumers know associate this with the extra effort and attention to detail put into each pair of shoes
To develop such strategy mix of strategic options will be applied including Integration to deal with competition and Intensive + Diversification strategies for product and market development.
Analyzing the trends and consumer behavior indicates that horizontal expansion will be necessary to capture the full and growing target market. Horizontal expansion can be
etc we must plan a design and put forward. Gather as much as information you want before
Concurrent engineering will drastically reduce the amount of time required to develop new products, allowing Olympus to introduce products to market at a much faster rate. This will result in increased market share, either by reducing lost sales to competitors or by capturing more sales from competitors on new products.
This is shown by the fact that their decisions support financing the procurement of modern technology that can improve the firm’s production quality.