CASE: GS-66
DATE: 06/05/09
CISCO SYSTEMS, INC.: COLLABORATING ON NEW
PRODUCT INTRODUCTION
On November 13, 2007, more than 100 employees of Cisco Systems, Inc. assembled in classic
Cisco fashion: they dialed in from multiple locations around the world for an important meeting.
The purpose of the gathering was to get the green light from senior management to manufacture a new high-end router that would make the giant networking company more competitive in an age of surging Internet traffic.1
The project’s code name, Viking, said it all. The router for broadband service providers would break ground in power and speed, reminiscent of the Norse warriors and explorers of Europe during the eighth to eleventh centuries. The meeting
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Third,
1
This case is based on interviews conducted by the authors from January 13, 2009 to March 9, 2009. All quotes and references are from these interviews unless otherwise noted.
Maria Shao prepared this case under the supervision of Professor Hau Lee as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation.
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This document is authorized for use only by Ken Shen in Advanced Topics in GSCM taught by Chester Xiang from
January 2012 to July 2012.
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Cisco Systems, Inc.: Collaborating on New Product Introduction GS-66
p. 2
Cisco proposed to use one of its contract manufacturers, Foxconn Technology Group,
Copyright © 1997 by the President and Fellows of Harvard College. To order copies or request permission to
Kinicki, Angelo (2013). CGS_MBA_502. MBA502_0327_17032Attend Unit 2: Retrieved from https://www.betheluniversityonline.net/mba/default.aspx?SectionID=2315&tabid=156#2, slides 13-14. Retrieved on April 3,
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The information below includes the case details as well as the analysis questions. Use this document to complete your Assignment.
Philip H. Siegel, Augusta State University, USA David P. Franz, San Francisco State University, USA John O’Shaughnessy, San Francisco State University, USA
Yemen G.; Chatterjee S.; &Bougeois III L. (2003). Cisco: Early if not Elegant (A). University of Virginia. Darden Business Publishing.
Copyright © 2013 President and Fellows of Harvard College. This publication may not be digitized, photocopied, or otherwise reproduced, posted, or transmitted, without the
To celebrate their continued record breaking trend, an “Oldcastle Olympics” event was held. Plant employees gathered off-site, where
Ashton, W. (n. d.). York College CUNY. Writing a Short Literature Review. Retrieved from http://www.york.cuny.edu.
This case study is located in the Assignment Section of your Blackboard. You are to analyze:
Professors Julio J. Rotemberg and John T. Gourville prepared this case. HBS cases are developed solely as the basis for class discussion. Cases are
Summarized by permission of the publisher, Center Street, New York, New York. All rights reserved. ©2009 by John C. Maxwell ISBN: 978-1-59995-168-3
From incorporation in 1984 until around 2004, Cisco monopolized the industry of commercial routers and networking products. However, competition from rising giants like Juniper Networks Inc. (JNPR), Nortel Networks Corp (NT) and to some extent also Alcatel-Lucent (ALU) has given Cisco growing competition. Cisco is now in a position where competition drives its operating practices and inspires constant improvements in areas such as customer service and sales/marketing in order to maintain its market leadership. Though Cisco has lost market share to rising competitors, overall outlook remains good with new product lines set for production.
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