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Cliffside Holding Company Of Massapequa

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I. Introduction Cliffside Holding Company of Massapequa (CHCM), an insurance firm that has successfully been in business for more than 50 years has never established a leadership development program. During a senior executive staff meeting held in August 2014, the director of operations suggested that CHCM establish a leadership program to prepare junior insurance executives for future advancement (A. Ravaswami, personal communication, October 10, 2014). In a memorandum to Ms. Cynthia Castle, CEO of CHCM, Mr. Anil Ravaswami, Vice-President of Human Resource, addresses and evaluates a proposal for the leadership development program submitted by Ms. Florence Forsythe.
II. What are the issues and conclusions? The issue up for …show more content…

Castle not to fund a new leadership development program. Indicator words and phrases such as “should not” are present in the concluding paragraph. He also not so subtlety titled paragraph 3.0 as “Conclusion and Recommendation,” hinting to Ms. Castle the course of action he would take if it were his decision (Browne & Keeley, 2015).
III. What are the reasons? According to Browne and Keeley (2015), “reasons are beliefs, evidence, metaphors, analogies, and other statements offered to support or justify conclusions” (p.25). What Mr. Ravaswami is failing to do is support his conclusion with any evidence or facts. He attempts to justify his conclusion by overwhelming the reader with his beliefs. There are a few examples throughout the memo Mr. Ravaswami uses to support his belief that, “leadership development programs are wasteful because the money is not well-spent”. One example used is, that Cliffside has been successful at developing their leaders in the past without a leadership development program. One fact he does provide, is that Cliffside has been able to successfully average a 12% per annum growth rate, without a leadership development program. Another example is, stating that, “leaders are born, not made”, again this is only a belief not a fact. There is a shaky attempt to provide evidence to support his statement by referencing Wikipedia’s definition of leadership.
III. Which words or phrases are

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