Coca Cola Mission Statement

The term 'suppliers' comprises all sources for inputs that are needed in order to provide goods or services. If there is a market with much choice supplier choice, bargaining power will be less.

Bargaining Power of Buyers - The force of the buyer’s bargaining power can reduce prices and demand higher quality products and services (Porter, 1998).

It wants it’s employees to not only work but to have fun along the way and make it a great place to work where employees are inspired and motivated to bring the best out of them. Coca-Cola also values the health and well being of it’s employees and provides a wide range of employee development programmes for them to excel in their career. The company believes in transparency and free flow of ideas for which many forums like Breakfast meetings with CEO and President, Konversation every quarter and Bi-annual employee town hall meetings have been introduced.

In 1886, the Coca Cola Company was developed but it wasn't until 1898 that the fierce competitor Pepsi-Cola entered into the market. These 2 companies are the two major players that dominate the consumer beverage (soft-drink) industry. Coke and Pepsi have since been competing to rein the global market in consumer beverages. The market of drinks in the United States alone is valued at more than thirty million dollars annually. With the growth of these two companies, PepsiCo has developed and acquired additional products outside the scope of just the consumer beverage industry, these products have helped the company to increase their exposure and position in the global market. This has not been the case for the Coca Cola Company; they

Bargaining power of suppliers – Being a big player in industries that are dominated by smaller players also ensures that suppliers don’t have much bargaining power.

Bargaining Power of Suppliers — Moderate. As the suppliers are the main players in the market, they are able to negotiate favorable terms and conditions for their products. The supplier’s brand loyalty helps with leverage, as these products are one of a kind in this type of market.

Furthermore, there is the bargaining power of suppliers. This is where the suppliers have power over us being that they

In 1886, the Coca Cola Company was developed but it wasn 't until 1898 that the fierce competitor Pepsi-Cola entered into the market. These 2 companies are the two major players that dominate the consumer beverage (soft-drink) industry. Coke and Pepsi have since been competing to rein the global market in consumer beverages. The market of drinks in the United States alone is valued at more than thirty million dollars annually. With the growth of these two companies, PepsiCo has developed and acquired additional products outside the scope of just the consumer beverage industry, these products have helped the company to increase their exposure and position in the global market. This has not been the case for the Coca Cola Company; they

* With the multiple outlets available for consumers the bargaining power of buyers is high because if prices are too

As the Coca Cola company has come a long way from advertising a few servings of sparkling drinks in a pharmacy, to a worldwide business. Coca Cola’s loyalty to remain at the front of the shifting public values in increasing their promotion tactics has confirmed to their plus. Without any confusion The Coca Cola Company has developed all the basics necessary to run a multimillion, worldwide venture and it refreshes all the people that come in contact their

It has taken much more than simply the brand and product to grow Coca-Cola in the number one leader in the soft drink market. Over the past 100 plus years, Coca-Cola has built a huge network of distribution and manufacturing networks. These collaborations that are superior to all others and all types of relationships are a distinctive competency for Coca-Cola. The way that they organize and plan their contracts has proven to be extremely successful and continues to keep Coca-Cola at the top of the market. They have been able to build relationships with suppliers, buyers, bottlers, manufactures, retailers and consumers that are strengthened by the degree of loyalty from both sides of these relationships. They continue to manage their company

The essay describes the key characteristics of Coca Cola Company and how these characteristics are aligned with the organizational behavior. The motivational theories are also discussed in detail which could be useful in managing such a large workforce.

The Coca-Cola Company is a leader in the beverage industry with a reputable brand and strong global presence. According to the Coca-Cola Company’s mission statement and 2020 vision, some of its goals include:

Overall, Coca-Cola’s mission statement defines its goals, policies, and values and defines the competency of the company. It indicates the company’s scope; the reach of Coca-Cola is world-wide. It does not, however, do a good job of stating why its operation is better than anyone else’s. As a result, it does not define the competitive environment. Most of the ideals that Coca-Cola lists are generic -- every firm wants to do good by its shareholders and its customers. Consequently, the mission statement needs refined if it is to be taken seriously.

Coca cola is well recognised in over 200 countries and served over 1.7 billion a day. Coca cola is the largest beverage producer in the work and exerts significant power over its supplies to receive the lowest price available from therm. Their strength also lies in the power of advertising.