Coca Cola's Strategic Business Plan: Analysis and Recommendations

1327 Words Jan 12th, 2018 5 Pages
The objective of this report is to investigate the strategic plan of Coca Cola in the business world, and recommend the plan that would increase the company sales and revenues.
Coca Cola Strategic Plan
To explore a strategic plan of an organization, there is a need to evaluate its current strategic position. The paper uses the SPACE and IE matrices to evaluate the strategic capability of Coca Cola. The paper also provides the benefits and limitations of two other strategies, which include product development and market penetration. More importantly, the paper also compares the expected results between the company current strategies and the recommendations provided by the paper.
IE Matrix
The Internal External (IE) Matrix provides the analysis of the internal and external factors affecting a company. In most cases, the internal factors are the strengths and weakness of a company. On the other hand, the external factors are the opportunities and threats that a company is undergoing. Table 1 presents the Coca Cola IE Matrix.
Table 1Â : Coca Cola IE Matrix
Internal Factors
Weight
Rating
Weighted Score
Strengths
Coca Cola is one of the world most valuable brand
0.09
4.0
0.36
Variety of Products
0.08
4.0…
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