AMERICAN UNIVERSITY OF CENTRAL ASIA Start-up Business Plan Bishkek Sergey Rubtsov ID: 3193 Raul Leon ID: 4814 Nazira Rysbekova ID: 4319 Svetlana Puchina ID: 3608 Bishkek December, 2010 Description of Business: Cold Stone Creamery® will be the first creamery in Bishkek, Kyrgyzstan to offer from unique ice cream creations, to smoothies, cakes and shakes. Cold Stone Creamery® Bishkek starts with using the highest quality ingredients and ends with Cold Stone signature process for preparing custom creation on a frozen granite stone. Cold Stone Creamery® offers super-premium ice cream and sorbet, fresh made in every store, every day, and served up with your choice of mix-ins. Our costumers can customize their icecream treat in many …show more content…
Market Analysis Summary3 Cold Stone Creamery® is faced with the exciting challenge of being the first-mover in the Bishkek which has amazing ice- creams and other dairy products. The consistent popularity of ice-cream, cakes, coffee and specialty drinks is a winning concept and we believe it will produce overwhelming results. The market we will engage in is the downtown area. Specifically near the mall “ЦУМ”. The target market we will serve consists of the university student population and those primarily within walking distance of the shop in downtown. Our local market has a mixed educational background - about half have a college degree or Page 8 higher. While most people (72%) drive to work, the high concentration of downtown business and
Braum’s Incorporation is a vertically integrated company (owns multiple segments of industry and merges them together) which allows them to produce their products to the quality and standards they want. The corporation produces meat, dairy products, fruits, and vegetables. They have 280 stores located throughout Kansas, Texas, Missouri, Arkansas, and the majority located in Oklahoma, where their headquarters are (About Us 2016). The chains of stores located in these areas provide hamburgers, ice cream, and a small grocery store for their customers. Although Braum’s provides all of these commodities they’re mainly known for their ice cream.
Currently servicing Australian and New Zealand ice cream confectionary markets, it has identified growth opportunities for the brand in the Japanese market. By focusing on key company competencies and applying those to the Japanese market should yield profitable results.
The number of coffee shops, restaurants and ice-cream kiosks in Bishkek has increased for the past ten years, but there has never been a place that serves up high quality ice-cream and offers a wide variety of drinks, cakes and original creamery creations. In Bishkek there is no place that can offer a unique, innovating and entertaining way to enjoy high quality Page 5
Cold Stone Creamery was co-founded by Donald and Susan Sutherland. In 1988 they finally opened the first Cold Stone Creamery in Tempe, Arizona. First forward to today, this company is one of the well-known, successful companies in North America. It has franchises, not only in the US, but also in international countries. What is its recipe for the success? Team, its team is the recipe for the success.
Beginning a new business venture sounds like a easy task. All you need is a great idea, opportunity to select your team so you can begin to make some moves and find a few investors to invest in to this dream you have. Before you know it you are making a profit and moving onto a new location. Sounds easy but there is much more that goes into starting a new business than most people may know. To accomplish this, the business has to satisfy several objectives that exclusively add to the business. This paper will narrate some of the particulars of previous works from week two, three, and four with information such as the business and
We base our restaurant off Lawan's Soul Food Restaurant. Lawan's Soul Food Restaurant is a family owned business with "home style family recipes" made to a new modern twist in Charlotte, North Carolina. Lawan's Soul Food Restaurant has family atmosphere where the food is hot and loyal customers stream in all day long. Lawan's serves lunch and dinner as well as providing catering services to local business and the neighboring residential community. You can enjoy mouthwatering fried or baked chicken a crispy fried salt and pepper catfish dinner or smothered pork
Kathy Kudler has shown to be a strong business woman in the face of the gourmet grocer industry. To maintain that reputation Kathy has decided to expand services by both location and offerings. Kathy has researched the growing gourmet grocer market and has found a need in Canada. By researching the market Kathy found the one key product lacking is gourmet coffee. Ms. Kudler as well as other stakeholders of Kudler Fine Foods must enlist the marketing department for the expansion to Canada with new gourmet coffee product to be successful. The marketing department will show the market needs, product description, growth potential and competition in
A few weeks ago I wanted ice cream but I didn't want to go to the store and buy an entire tub of ice cream I just wanted something like a banana split. The only problem is that belvidere has no ice cream places except Dairy Ripple and they close in the winter,so a thought occurred to me Belvidere needs a Dairy Queen. See Dairy Queen is something that lots of people like so this would make many people happy,and let’s be honest we all have one point in the winter when we want ice cream. Dairy queen has lots of food options,they are very popular and very clean, and they have good prices.
Collect customer e-mail addresses, to inform them of the dates of new releases pertaining to their music of interest and of up-coming events and promotions
The development of start-ups is an important business activity that requires effort, time, and financial resources. It is important to correctly establish the resources that are required by opening a business in order to be able to successfully reach the objectives established for businesses in each situation. In this case, the business plan refers to developing a restaurant that focuses on providing meals that are based on organic foods.
The first Buster’s Store was set up in 2007, a 1,000 square feet store located in the lobby of Empire Centre in Kennedy commercial district. This store is solely owned and managed by Lydia Chan. With fully focused and correct business strategy,
In the premium foods and coffees industry, there are substitute products. According to Mary Coulter, the best way to evaluate this threat is to ask whether other industries can satisfy the customer need that this industry is satisfying (Coulter). Other beverage industries can satisfy the customer's need for a drink, and other food industries can satisfy the customer's need to eat. There are obviously good substitutes to Broadway products and the threat is high. This is why it is very important for Broadway Cafe, to innovate and differentiate. By providing free Wi-Fi in the Cafe and marketing signature food products from the famous old recipes of Grandfather, Broadway Cafe can create different image than its competitors.
I would like to propose a marketing plan for opening a coffee shop in the city of Moscow. Over the past two or three years, a coffee shop in Russia managed to grow in a socio-cultural phenomenon: at once there was like a house of cards, the Soviet culture of consumption of coffee.
People want to get their daily cup of great-tasting coffee in a relaxing atmosphere. Such customers vary in age, although most of clientele are college students and faculty. My market research shows that these are discerning customers that gravitate towards better tasting coffee. Furthermore, many college students consider coffee bars to be a convenient studying or meeting location, where they can read or meet with friends without the necessity to pay cover charges. For Café , this will provide a unique possibility for building a loyal client base. In addition, location of all three Bon! Café in city located to most visited places by young
This assignment is about Fonterra Company entering into Russian market with product cheese. And also includes about the challenges faced by company when you enter into new market and also