Cold Stone Creamery Start Up Businessplan

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AMERICAN UNIVERSITY OF CENTRAL ASIA Start-up Business Plan Bishkek Sergey Rubtsov ID: 3193 Raul Leon ID: 4814 Nazira Rysbekova ID: 4319 Svetlana Puchina ID: 3608 Bishkek December, 2010 Description of Business: Cold Stone Creamery® will be the first creamery in Bishkek, Kyrgyzstan to offer from unique ice cream creations, to smoothies, cakes and shakes. Cold Stone Creamery® Bishkek starts with using the highest quality ingredients and ends with Cold Stone signature process for preparing custom creation on a frozen granite stone. Cold Stone Creamery® offers super-premium ice cream and sorbet, fresh made in every store, every day, and served up with your choice of mix-ins. Our costumers can customize their icecream treat in many…show more content…
Market Analysis Summary3 Cold Stone Creamery® is faced with the exciting challenge of being the first-mover in the Bishkek which has amazing ice- creams and other dairy products. The consistent popularity of ice-cream, cakes, coffee and specialty drinks is a winning concept and we believe it will produce overwhelming results. The market we will engage in is the downtown area. Specifically near the mall “ЦУМ”. The target market we will serve consists of the university student population and those primarily within walking distance of the shop in downtown. Our local market has a mixed educational background - about half have a college degree or Page 8 higher. While most people (72%) drive to work, the high concentration of downtown business and

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