Colgate Palmolive Case Report

Most people store their toothbrush in the bathroom, which tends to contain a lot of airborne bacteria because of the warm, moist environment, and a moist environment can increase bacterial growth. Studies have shown that various microorganisms can grow on toothbrushes after use. There are probably a lot of germs in your bathroom. In fact. Most bathrooms are small. Also in many homes, the toilet is pretty close to the bathroom sink where you keep your toothbrush. Every toilet flush sends a spray of bacteria into the air. And you don't want the toilet spray anywhere near your open toothbrush. The toilet bowl and the bathtub are hotspots for bacteria in your home. So

Also surveys were conducted of mouthwash user’s image of the major brands based on several attributes such as, reducing bad breath, killing germs, removing plaque and others. The results showed that Plax achieved a strong image on removing plaques and healthier teeth and gums, whereas scope scored a weaker image on those attributes.

I. Attention Getter: Most people don’t think of prisons as a hygienic place, considering it’s a cement cubicle with no physical separation from the bathroom. But what if I told you that the toothbrush, possibly the most hygienic tool invented, was created within the vicinity of that cement cubicle. This imprisoned-inventor was no other than William Addis of England. II.

Colgate-Palmolive Company (CP) launched a new toothbrush, Colgate Precision, to the market. But having developed for three years, CP was fiercely competing with other companies in the market. In order to have the power to fight in the highly competitive market with substantial product activity, Colgate-Palmolive Co. was in a problem of considering the how to position its new product--Precision, and to define the market strategy in terms of positioning, branding, and communication strategy. It provided some options with details to the reader, hence, for such purpose, this case would be a decision case, finding the optimum to segment the new product to the target and how it should be marketed.

“Makes tooth brushing an enthusiastic habit” is a popular quote used by Sanitol Chemical company during the 1900s. From the moment, we first learn to brush our teeth, we are taught that we should always keep them clean and white. Sanitol tooth powder made this possible during the early 19th century. Having pearly white teeth is seen as an attractive quality to have. Therefore, Sanitol made various ads to display the beauty of having white teeth in their ads. Although both advertisements are from 1911 and, one ad targets the female audience by presenting sanitol tooth powder as being a beauty product and the other ad targets parent by presenting sanitol tooth powder

My crown quality brush is a high quality brush this specific brand has not been around for a long time there the new kid on the block, it was made to work more efficiently than everyday brushes. They have wider lager bristles and the curve on the brush is vital for getting an evenly brush head. It’s supposed to improve your connections and make brushing easier. But it comes with a price. For example, it’s the Louis Vuitton of purse’s but for brushes. It’s not a necessity, any brush can do the job, but it just makes it easier and is a want not a need.

The buyers in this sector are individual households. People use toothpaste for their own personal use. “The customer power is magnified when the market has many sellers and fewer customers. The switching cost from one seller to another is another

The advertisement of the Colgate toothbrush shows the positivity of the toothbrush. The advertisement is on a red background. They have their product which is a blue and white tooth brush, slanted in the middle of the ad. The toothbrush appears have blue, white, and yellow on the stationary part of the brush. The brush of the tooth brush has a glorified glow behind it in white. The bottom left of the

For this reason, Gillette has always been trying to innovate in the market with new products. But they did not want their product to be bought just because they are a novelty but because it was perceived by the customer as a good quality product and have a staying power and product loyalty. This can be illustrated by the launch of the “Fusion” product by

Many times the assumptions made by the companies need to be either verified or revisited. The Harvard professor Robert Kaplan states that ‘most decisions are based on an underlying assumption. Positions articulated in a debate are based on an assumption. The problem is that, too often, in business, the assumption is never made explicit, or if it is, its accuracy is never questioned’ (qtd. in “Never Make Decisions Based On Assumptions”). Well, the most important estimation that Goodbite did was their claim that white strips are most needed by people from 20 to 29 years old. This perception, though, on the one hand may be true but from the other, I believe that it is not too accurate. The fact that people aged from 20 to 29 want to whiten their teeth is displayed by some routines from their personal activities that probably are yellowing their teeth. Those are likely to be the excessive use of tobacco (smoking cigarettes) and the fact that they often drink coffee or tea. Through this opportunity, they may find an extra way becoming more attractive, beautiful and handsome. One of the things that a man first see to another are the teeth, quite reasonable if anyone thinks that it is the most visible part of our body. So, making a positive first impression to a person seems an important factor for someone to use white strips. Thus, I am convinced that youngsters whiten their teeth not only

Culture has progressed with many consumer merchandises that have become necessities and transformed into the day-to-day routines of society without having to think twice about it. CP or Colgate-Palmolive, is an icon for the personal hygiene industry throughout the United States, and as a worldwide company has positioned the brand as a most important home care in multiple foreign countries.The CMF line is CP’s most popular brand. The brand was a huge hit because of its individuality and the value that it crafted for consumers was astonishing. Colgate Max combined a new breath-strip and a mixture of therapeutics’, which added to more

Product quality and efficient marketing are the core value propositions that set the pace for Gillette’s success. With continued innovation in both product development and marketing strategies Gillette has been able to retain a commanding

Colgate Palmolive Company is a $17.1 billion global company serving people in more than 200 countries and territories with consumer products that make lives healthier and more enjoyable. This American diversified multinational corporation focuses on strong global brands in its core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate follows a tightly defined strategy to grow market shares for key products, such as toothpaste, toothbrushes, bar and liquid soaps, deodorants/antiperspirants, dishwashing detergents, household cleaners, fabric conditioners and specialty pet food.("Colgate Palmolive Annual Report 2012,")

To assess the factors affecting the demand for toothbrushes in India, a situation analysis has been performed using the 5Cs framework:

The report is about the market segmentation, targeting and positioning of the tooth paste industry in the local market of Mauritius. For a total population size of approximately 1, 2 million, toothpaste represents 80% of the market. This market is being shares which Colgate Palmolive which represents Colgate has 45% of the market share and the rest is being played among Aquafresh 20% and Blendax occupies 14% of the market share. 21 % of the toothpaste market shares are occupied by Signal, Close up, Casino and other make of toothpaste. Nowadays to be able to survive in this fierce competition world, firms need to satisfy the needs of its potential customers, hence keeping the existing and gaining new ones. For this to be